Mathrubhumi Printing and Publishing Co. Ltd. has elevated Sudeep Kumar to Vice President – Media Solutions, entrusting him with driving revenue across the group’s print and events verticals. With over 25 years in the organisation, Sudeep brings deep media expertise and industry leadership, strengthening Mathrubhumi’s strategic growth agenda.
The Mathrubhumi Printing and Publishing Co. Ltd. has announced a key leadership elevation, appointing Sudeep Kumar as Vice President – Media Solutions, a move that underscores the organisation’s intent to strengthen its revenue and strategic capabilities across multiple media platforms. In an era where the media landscape is evolving rapidly and performance-driven strategies have become essential for sustaining relevance, this elevation signals Mathrubhumi’s continued focus on integrated monetisation and long-term growth. For Sudeep, who has spent more than 25 years within the organisation, the new role reflects both his legacy of contributions and the company’s confidence in his ability to steer its print and events business into its next phase.
Mathrubhumi, one of India’s most respected media conglomerates with a lineage of nearly a century, has been expanding its footprint across platforms while responding to the demands of a highly competitive and fragmented market. The elevation comes at a time when traditional media continues to transform, requiring leadership that understands both the heritage and the future of the organisation. Sudeep’s appointment is therefore seen as a strategic reinforcement, one that blends deep institutional experience with a nuanced understanding of revenue, market behaviour, and brand partnerships. In his expanded mandate, he will lead the monetisation efforts across the group’s print and events verticals, ensuring that these units not only sustain but grow in an industry where adaptability and innovation are indispensable.
Over the years, Mathrubhumi has evolved well beyond its flagship newspaper, Mathrubhumi Daily, expanding into an integrated media ecosystem that includes Mathrubhumi News TV, Kappa Originals, Club FM Radio, Mathrubhumi Online, Mathrubhumi Books, and an extensive portfolio of other publications. This diversification reflects both the organisation’s ambition and its ability to build meaningful connections across different audience segments. As the media environment becomes increasingly multi-platform, monetisation requires strategic synergy across these verticals, and Sudeep’s experience positions him to bring that coherence. His leadership is expected to enhance the company’s engagements with advertisers, elevate client solutions, and strengthen its presence in a marketplace defined by intense competition and constant technological disruption.
Sudeep’s journey within Mathrubhumi began in 1995, soon after he completed his postgraduate degree in Business Administration. Starting at a young age within the organisation, he grew through a series of roles that exposed him to the realities of media management during a time of dramatic industry change. From the rise of private news broadcasters to the digital media boom, from shifts in advertising patterns to the emergence of experiential events as a powerful platform for brands, he navigated the organisation’s ambitions through each phase. His ability to adapt and lead through these changes played a key role in his steady rise to senior management. Those who have worked with him often highlight his grounding in market insights, his commitment to client relationships, and his ability to connect data-driven understanding with creative ambition.
In many ways, his career mirrors the growth trajectory of the Mathrubhumi Group itself. As the brand expanded its influence across India, Sudeep held leadership responsibilities in multiple regions, strengthening the organisation’s presence and facilitating partnerships that enhanced not just revenues but also brand perception. His experience across markets gave him a national perspective on Mathrubhumi’s position within India’s media landscape—something that will be essential as he takes charge of driving group-wide monetisation initiatives. Media Solutions has become one of the most dynamic functions within large media organisations today, encompassing not just advertising but integrated content partnerships, digital activations, event-led brand engagements, and long-term strategic collaborations. The group’s decision to entrust this portfolio to Sudeep reflects his readiness to navigate its expanding scope.
Beyond his organisational roles, Sudeep has also been an active contributor to the larger advertising and creative community. His tenure as President of the Advertising Club of Kochi positioned him as a familiar figure among agencies, marketers, and media professionals across the region, enabling him to understand industry expectations from the vantage point of both publisher and advertising network. Currently serving as a Trustee of the Pepper Creative Awards Trust, he remains deeply connected with the creative fraternity, advocating for innovation, excellence, and recognition for talent within the sector. His involvement in these spaces has not only enriched his own perspective but also strengthened Mathrubhumi’s connect with the creative ecosystem, making it a brand that advertisers and storytellers actively engage with.
For Mathrubhumi, the elevation arrives at a moment when media organisations are rethinking the future of print while simultaneously building robust non-print engines. Events, in particular, have emerged as a strong area of opportunity, allowing media brands to create experiential platforms that bring audiences and advertisers together in immersive ways. With Sudeep now steering revenue across both print and events, the organisation is likely aiming at a more integrated model that treats audiences, advertisers, and content as part of a unified value chain. This will be key to achieving growth in a market where brand ROI, targeted communication, and cross-platform experience have become the benchmarks of successful media partnerships.
As the group continues to expand into newer formats and digital experiences, the role of strategic leadership becomes even more important. Industry experts note that the ability to connect legacy strengths with emerging trends is what differentiates sustainable media organisations from those that struggle to adapt. Mathrubhumi’s decision reflects this philosophy—recognising that the future of media lies in creating solutions that are not confined to a single platform, and that leaders like Sudeep, with deep roots and forward-looking insights, are essential for navigating this transition.
Employees who have seen him grow within the organisation often describe Sudeep as a leader who balances people-oriented approaches with business-focused clarity. His understanding of newsroom workflows, advertising ecosystems, and audience expectations has made him an internal bridge across departments. Under his expanded leadership, the organisation is expected to further develop integrated offerings that combine print credibility, digital reach, and experiential impact.
With more than two decades of association with Mathrubhumi, Sudeep’s elevation is also a moment of recognition for loyalty and long-term commitment—qualities that are increasingly rare in today’s professional environment. His deep familiarity with the brand, its values, and its internal culture gives him a unique advantage in implementing initiatives that resonate both internally and externally. For an organisation that has shaped Kerala’s media landscape for generations, such leadership continuity is invaluable.
As Mathrubhumi embarks on its next phase of growth, the announcement marks both a strategic step forward and a reaffirmation of the organisation’s belief in nurturing homegrown leadership. For Sudeep, it opens a new chapter in a career built through decades of perseverance, curiosity, and engagement with the constantly evolving world of media. And for the industry at large, it is a reminder that in a time of change, trusted leaders who understand both the past and future of media play a pivotal role in shaping what comes next.
