Maruti Suzuki India Limited (MSIL) has unveiled its latest campaign, “More Power to Your Play,” spotlighting the dynamic Brezza compact SUV with Bollywood star Kartik Aaryan as its brand ambassador. This campaign celebrates the Brezza’s monumental success as India’s top-selling compact SUV, boasting over 12 lakh units sold, while underscoring its appeal to modern, versatile lifestyles.
The campaign artfully blends the Brezza’s bold design and cutting-edge features with the individuality and energy of its drivers. Set against a vibrant mix of rugged terrains and bustling urban streets, it portrays Kartik Aaryan effortlessly transitioning between roles, from navigating the demands of city life to embracing off-road adventures.
Through this narrative, the Brezza is positioned as more than just a vehicle—it’s a lifestyle enabler that adapts seamlessly to its owner’s multifaceted journey, making every ride an extension of their personality and playfulness.
Speaking on the campaign, Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said: “Our campaign highlights the Brezza as the ideal partner for young, dynamic individuals who want a vehicle that resonates with their personality. Kartik Aaryan, with his charm and relatability, is the perfect face for Brezza, appealing to a generation that seeks both style and capability. The Brezza’s success, including its strong appeal among first-time buyers, is a testament to its unique positioning in the market.”
Highlighting the Brezza’s innovative features, the campaign showcases the vehicle’s next-generation K-series 1.5L Dual Jet, Dual VVT engine with Progressive Smart Hybrid Technology, ensuring a powerful yet efficient performance.
Kartik Aaryan shared: “The Brezza embodies the free-spirited energy of today’s youth. The campaign’s tagline, ‘More Power to Your Play,’ reflects the vibrant, authentic way we live life. From its bold design to its cutting-edge features, the Brezza is not just a car – it’s a statement.”
The campaign, amplified across television, digital, outdoor, and social media platforms, emphasizes the Brezza’s commanding presence and versatility. With over 36% of its customers being first-time buyers, the Brezza continues to resonate strongly with young, aspirational Indians.
