Marks & Spencer’s Fall 25 campaign, “Big Autumn Energy,” launches with a stylish film by UnderWonder Content’s Tanu Muino and Mother London. The campaign showcases M&S’s high fashion-inspired collection, celebrating autumn’s energy. Muino’s cinematic storytelling and style bring the brand’s vision to life, elevating style perceptions.
In a stunning collaboration, UnderWonder Content’s visionary director Tanu Muino has brought Marks & Spencer’s Fall 25 campaign to life, partnering with creative agency Mother London. The campaign, titled “Big Autumn Energy,” celebrates the return of chilly mornings and golden brown leaves, showcasing M&S’s high fashion-inspired collection perfect for everyday use.
Tanu Muino, known for her work with top artists like Harry Styles, Lil Nas X, and Cardi B, brings her unique blend of cinematic storytelling and style to the campaign. “The collection and campaign are here to re-energise people and give them the encouragement and confidence to get out there – using their style to embrace the true energy of autumn,” said Kirsty Minns, ECD of Mother Design and Mother.
The hero film will be supported by a series of out-of-home and print executions, aiming to broaden M&S’s appeal and elevate its style perceptions. “As we continue to drive style perceptions at M&S, we’re kicking off the season with some Big Autumn Energy,” said Anna Braithwaite, Marketing Director of M&S Clothing and Home.
With her Ukrainian and Cuban upbringing, Tanu Muino’s visual vocabulary is inspired by the decadence of Baz Luhrmann and Wes Anderson, making her the perfect fit for this campaign.
