Fatherhood for a pet dad is a unique and rewarding journey filled with joys, challenges, and a deep sense of responsibility. They are the ones who wake up early for morning walks, rush home from work to feed their pets, and stay up late to comfort them. As we celebrate this Father’s Day, Mansion House unfolds a campaign which recognizes the unsung heroes who provide homes, love, and care to their pets. Pet dads, like all fathers, deserve our admiration and gratitude for the unconditional love and joy they bring into the lives of their furry companions.
Conceptualised by Liqvd Asia, this Father’s Day, Mansion House unveils a campaign film highlighting a heartfelt look at the unique and often overlooked bond between pet fathers and their beloved animal companions. The film is a poignant tribute to the pet dads who pour their hearts into caring for their pets, offering a glimpse into the deep emotional connection that defines pet fatherhood.
The film captures the daily life of the protagonist, who often finds himself reflecting on the unconditional love of his pet dog. Even while at the office, his thoughts frequently drift back to his furry companion, highlighting the deep bond they share. Despite the routine challenges of his day, everything feels right when he returns home to be greeted by his dog’s exuberant welcome. As soon as he opens the door, his dog runs toward him with joyous excitement, leaping up to greet him with boundless enthusiasm and love.
The campaign film beautifully encapsulates the essence of being a pet father. It emphasizes that fatherhood is not limited to human children but also includes the care and love for pets. The film aims to resonate with viewers by showcasing the often unspoken emotional depth of pet ownership, portraying it as a form of fatherhood that is equally significant and rewarding. The underlying message of the film is clear: fatherhood is about love, care, and responsibility, regardless of whether it is directed towards a child or a pet. The film invites viewers to broaden their understanding of what it means to be a father and to celebrate all the dads who dedicate themselves to the well-being of their pets.
Commenting on the campaign, Ahmed Rahimtoola, CMO, Tilaknagar Industries, said, “On this momentous occasion of Father’s Day, we are proud to honour all fathers – those who have shaped us with love and guidance. Whether it’s a human dad or a pet parent, this Father’s Day, we aim to celebrate all aspects of fatherhood and the unconditional bond and nurturing spirit that goes beyond biological bonds. In its true spirit, the campaign celebrates the joy and warmth of homecoming, inspired by the hospitality and love in our brand proposition “A warm Welcome”. The campaign, therefore, is a heartfelt tribute to all fathers for going beyond their roles, every single day.”
Detailing about the conceptualisation, Sunil Gangras, Head of Creatives at LIQVD ASIA added, “At LIQVD ASIA, our constant endeavor is to push the boundaries of creativity and turn new age insights into meaningful stories. The idea of fatherhood has changed considerably in the last decade and this Father’s Day we wanted to build relevance in our approach for this topical initiative from Mansion House. So, we came up with a touchingly honest story that celebrates the warmth between a father and his fur baby, reflecting the brand DNA of ‘A Warm Welcome’ with a strong message about ties beyond blood that strikes a chord almost instantly. After all, being a pet parent is a full-time job too and it needs equal if not more emotional investment. What really hit home was having an entire team of pet parents to bring this story to life.”
Credits:
- Client Team -: Mansion House Brandy at Tilaknagar Industries
- CMO & CSO: Ahmed Rahimtoola, , Tilaknagar Industries
- Digital Marketing Head, Tilaknagar Industries: Zoya D’Costa
- Senior Brand Manager, MH portfolio: Vijay Jaiswal
- Marketing Team: Sanaya Dahanukar
- Agency: Liqvd Asia
- Head of Creatives: Sunil Gangras
- Business Head: Monish Sanghavi
- Media Head: Kanan Shenoy
- ACD- Art: Santosh Jekate
- ACD Copy: Hindol Bhattacharya
- Key Account Lead: Manish Chawla
- Associate Director Media: Anindita Saha
- Senior Production Manager: Aditya Kumbhare
- Jr. Graphic Designer Saee Kadam
- Production Company: Pumpkin Production
- Director : Saaikat Bagbaan
- DOP: Vishal B
- Executive Producer: Ramji Ravindran
- VP Production: Abir Panchanan
- Producer: Neha Sarkar
About Tilaknagar Industries
Founded in 1993 by the reputed Dahanukar family, Tilaknagar Industries Ltd. has steadily nurtured its passion for growth and giving back to the community. A journey that started as ‘The Maharashtra Sugar Mills Limited’ (MSM) by the illustrious industrialist and visionary Shri Mahadev L Dahanukar, has come full circle under the leadership of our current chairman and managing director Shri Amit Dahanukar.
With Shri Amit Dahanukar helming the frontiers, Tilaknagar Industries have become producers of the finest brandy in the Indian market and have launched varied brands under the portfolio. With the turn of 2020,The brand have achieved record sales nationally and have steadily gained popularity in international markets.
About Liqvd Asia:
LIQVD ASIA is a fearless, digital-first, full-service agency with global aspirations. The company aims to dissolve the boundaries set by traditional digital marketing firms by infusing a culture that reflects a bold, provocative, and energetic creative spirit. Headquartered in Mumbai, with an extended geographic footprint in Gurugram, Bengaluru, Kolkata, and Dubai, LIQVD ASIA is driven to make its mark with every interaction and action.
-Mehnaz Ali, Writer, Creative Brands Magazine
