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Wednesday, March 22, 2023

Mandates and People Moves

GMR Aerocity awards digital mandate to Evolve Digitas

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GMR Aerocity, a unique commercial district, has awarded its digital mandate to digital marketing company Evolve Digitas. The mandate includes digital creative strategy and social media for Positioning GMR Aerocity as top commercial hub with its partner hotels and commercial establishments. The core responsibilities will be assisting GMR Aerocity  in developing a distinct positioning, building brand awareness and be responsible for brand communication, social media marketing management, digital engagement and digital strategy. The account will be serviced from Evolve Digitas’ Delhi-NCR office. About the mandate, Aparna Gupta, Managing Director, Evolve Digitas, said: “We’re excited and proud to partner with GMR Aerocity in their digital journey. With this mandate, we look forward in helping GMR Aerocity in engaging with the audience in the digital space and building their online footprint.”

BBH Singapore elevates Sid Tuli to Managing Director

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Sid Tuii

BBH Singapore has announced a new organizational leadership structure under which Sid Tuli, the current Head of New Business has been elevated to the role of Managing Director and the agency will be appointing a new Chairperson. Both will join the agency’s existing leadership team that includes CCO Sascha Kuntze, CFO Natasha Lindsay-Barker, and CSO Jacob Wright. Congratulating Tuli, Neil Munn, Global CEO, BBH, said: “While we are immensely grateful to John for his exemplary leadership over the past sixteen years, we are also very excited about the next phase. BBH Singapore is a world-class business primed to play a broader role on the global stage. This is why we are delighted to elevate Sid Tuli to MD, following his brilliant contribution to clients such as Absolut, Nike, and Riot, in tandem with the introduction of a new Chairperson role.” Tuli replaces John Hadfield, who moves back to the UK. Commenting on the new role, Tuli said: “I am truly humbled and honoured by the trust placed in me and I look forward to working with Sascha, Jacob, Tash, and every one of the incredibly talented people at BBH Singapore to build on the momentum in the business and see where it takes us next.”

Rizzle collaborates with Dancing Super Star

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Rizzle, the platform which lets users create short series, has partnered the fifth edition of ‘Dancing Super Star’. The fifth season of Dancing Super Star will be held online using the Rizzle app. Participants can post their audition videos on Rizzle. Along with the shortlisting process being transparent, the judges will also guide and mentor participants by sharing inputs at various stages of the competition through the app. The shortlisted contestants would then be flown down to Vishakapatnam for the final round. Rizzle’s uniqueness lies in its ability to nurture talent from across the globe with its daily and weekly contests. Talking about the collaboration, Vidya Narayanan, CEO and co-founder of Rizzle states: “We are thrilled to partner with a prestigious nationwide competition like Dancing Super Star. Our product model of daily and weekly contests on the app makes it ideal to host a competition where creators can audition virtually. We’ve already received phenomenal responses pan-India, and the level of talent is mindblowing.” Commenting on the partnership, Ranjan Nayak of Dancing Super Star said: “Our choice to go with Rizzle as our official audition partner was mainly because they are India’s leading short videos platform with an excellent reach in the country. Not only do they curate and recognize talent, but they also nurture and hone ordinary users into extraordinary star creators with their Rizzle Studios. We’re hoping this association will help shine a light on hidden gems in India’s dance world.”

YAAP bags NIXI’S social media and brand development mandate

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NIXI, the National Internet Exchange of India, the sole provider of ‘.in’ domain names in India and the allocation and coordination of IP addresses in the country has awarded its social media and brand development mandate to YAAP to oversee the brand’s digital and social media presence. Speaking about the ideology behind the mandate, Anil Kumar Jain, CEO, NIXI said: “This is a new era of transformation for NIXI. Strengthening our place on social media and refreshing our brand are crucial steps in our pursuit of our goal of improving and bettering the internet. We’re glad to have a partner like YAAP on board who can help us lead the way.” On winning the mandate, Manan Kapur, Partner, YAAP, said: “It’s truly an honour to be associated with an organization like NIXI, that makes everything that we do as a digital and content company possible. We’re excited to set out on this journey with NIXI and hope to make an impact through some great work.”


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