Mamaearth, the purpose-driven FMCG brand, has joined forces with Zepto, India’s fastest-growing consumer internet platform, to make a meaningful start to 2025. Through the innovative ‘Plant Goodness’ campaign, every Mamaearth product ordered on Zepto will result in a tree being planted on behalf of the consumer. This initiative seamlessly merges Zepto’s promise of 10-minute delivery with Mamaearth’s steadfast commitment to sustainability, enabling consumers to make eco-conscious choices effortlessly.
At the heart of the campaign lies a poignant film that resonates with the spirit of New Year’s resolutions and the longing for impactful change. The narrative unfolds around a familiar question: “What is your New Year’s resolution?” It evokes nostalgia by revisiting cherished memories of planting trees with loved ones—a tradition that can now be rekindled in under 10 minutes with every Mamaearth purchase on Zepto.
This partnership not only highlights the ease of combining convenience with responsibility but also inspires individuals to contribute to a greener planet, one purchase at a time.
This collaboration offers consumers more than just toxin-free, natural products—it provides an opportunity to actively participate in building a greener future. Aligned with Mamaearth’s philosophy of ‘Goodness Inside,’ the partnership beautifully blends the brand’s sustainability ethos with Zepto’s unparalleled convenience. By making sustainable choices easier and more accessible, the campaign reinforces the message that small, thoughtful actions can drive meaningful change.
“At Mamaearth, we believe that small actions can create big impact. This campaign is an extension of our Goodness Inside philosophy, encouraging consumers to join us in building a greener planet. Partnering with Zepto adds the convenience of quick delivery, making it easier than ever for consumers to support sustainability. Together, we are adding ‘Goodness’ to the beginning of 2025,” said Anuja Mishra, EVP & Chief Marketing Officer, Honasa Consumer Limited.
Chandan Mendiratta, Chief Brand & Culture Officer at Zepto shared, “We’re excited to team up with Mamaearth to kick off 2025 with a bang—and a bit of green! This partnership is all about making it super easy for Zepto users to do good while getting what they love. We thank our sellers for enabling this. Just order your favourite Mamaearth products, and boom—a tree gets planted. Quick, simple, and impactful—just the way we like it!”
Since 2020, Mamaearth’s Plant Goodness initiative has been making a tangible impact by planting a tree for every order placed on its website and mobile app. With over 800,000 trees already planted across India, the brand remains steadfast in its mission to cultivate a greener, more sustainable future.
Through its collaboration with Zepto, Mamaearth takes its commitment to the next level by seamlessly integrating sustainability into everyday routines. By tying each order to the planting of a tree, the partnership transforms simple online purchases into meaningful contributions to environmental conservation.
The campaign, running for a limited period, leverages the power of digital platforms to spread awareness and inspire participation. Together, Mamaearth and Zepto are empowering consumers to take small steps toward a sustainable tomorrow while showcasing the impact of collective action.
