With the aim of taking customers on a journey to explore their inner strengths and weaknesses with the help of qualified and professional counsellors and healers, Make Me Pure, a leading mental health platform has unveiled its new tagline and logo. The new tagline ‘Opening Doors’ not only aligns the brand with a more holistic approach but also with its intent to provide healthcare for every individual regardless of gender, caste, or creed.
Appealing to a larger population of India across barriers, the rebranding exercise represents the company’s mission to make quality healthcare accessible to all. The logo appears to be more robust and vibrant and the format will assist in making the brand name easily recognisable while symbolising that the doors are open for all.
Speaking about the idea behind the rebranding, Gurpreet Singh Arora, Founding Member, The Centre of Healing, said, “We are delighted to unveil our new corporate tagline and logo, ‘Opening Door’ which has uniformity in its approach and makes Make Me Pure synonymous with the healthcare needs of the billions of citizens in India. It is our core mission to make quality healthcare accessible across the length and breadth of the country and we are steadily walking in that direction.”
Referring to the company’s brand positioning, Arora added, “Being one of the key differentiators in the industry, we stepped forward to redefine our brand positioning. The newly created logo along with its tagline is synchronized with our defined brand positioning. With expanding our presence, we look forward to establishing and sustaining our brand identity for a longer term.”