Crow’s Nest, a 14 years old Kolkata-based full service digital agency has been fully acquired by Madison Media. According to the terms of acquisition, Crow’s Nest will fully integrate with Madison Digital and operate as Madison Digital Kolkata with Mukherjee reporting to Vishal Chinchankar, chief executive officer, Madison Digital.
Talking about the acquisition, Samrat Mukherjee, said, “We are thrilled to be joining with Madison World. With our creative strategy, media and digital content creation strength, paired with Madison’s core of media, data and analytics, we truly believe to deliver the most value to our clients. May new ambitions be laid. May new dreams be hatched. May this new association go miles as the Crow flies.”
Elated with the development, Sam Balsara, Chairman, Madison World, said, “I am delighted to welcome Samrat Mukherjee and his team into the Madison fold. Many companies find Madison to be a good collaborative partner to grow their business independently with our support. A few more collaborations are on the cards in the area of Digital, PR and Creative”.
Vikram Sakhuja, Partner & Group CEO, Madison Media, added, “In keeping with our Digital growth acceleration we are thrilled to welcome Samrat and his vibrant Crow’s Nest team into the Madison fold. Not only will Crow’s Nest help grow our overall Digital practice in Kolkata Office, but it will also add considerable heft to Madison’s Social, Content and Creative agenda.”
Welcoming Mukherjee to the table, Vishal Chinchankar, CEO Madison Digital, said, “I am very excited to have Samrat become a part of Madison and my team. This deal will make us one of the largest digital players in the Kolkata market and am looking forward to a long a mutually rewarding partnership”.