Lowe Lintas and LTK Industries have launched an electrifying new campaign for HINT, the stylish innerwear brand that’s rewriting the rules of comfort and confidence. Featuring Bollywood’s high-voltage duo Tiger Shroff and Tara Sutaria, the new film serves as a playful yet powerful sequel to last year’s much-loved “Bhagakar Le Jaunga”—but with even more drama, swagger, and unmistakable HINT attitude.
This chapter picks up mid-air—literally. The film opens aboard a private jet, where Priya (Tara Sutaria) is being flown away by her domineering father in a bid to keep her away from the charismatic rebel, Vikram (Tiger Shroff). Convinced that they’ve left him behind for good, the father declares smugly, “No matter how much he tries, Vikram won’t find you.”
But fate, and love, have other plans. As the jet is suddenly struck by violent turbulence, alarms blare and panic takes over. In the rush to evacuate, Priya is left behind amidst the chaos—only to find calm restored by an unexpected hero. Enter Captain Vikram—cool, composed, and undeniably daring—who emerges as the one in control, rescuing his love “bade aaram se,” clad only in his signature HINT innerwear.
The campaign doesn’t just revisit a love story—it turns it up several notches. With cinematic flair, high drama, and a bold twist, the film introduces HINT’s confident new identity: stylish, fearless, and ready for takeoff.
Sundarkrishnan Sharma, Group Creative Director, Lowe Lintas, said: “To build the world of HINT we designed Bollywood style mini-entertainers featuring Tiger Shroff and Tara Sutaria. It has been an exciting journey in building a brand world that doesn’t just entertain but also engages with the audience. The campaign takes off from the iconic Vikram-Priya love story and pushes it to the next level.”
The campaign is now live across TV, digital, OOH and social platforms.
- Credits
Brand: Hint
Brand team: Sandeep Seksaria, Sipra Bera, Anindita Kundu, Dhanya Sushama, Arti Agarwal
Agency: Lowe Lintas
Creative: Sarvesh Raikar, Sundarkrishnan Sharma, Devendra Mankame, Satendra Mhatre, Bhoopendra Pandey, Amey Parab, Ravindra Borkar, Shruti Negi, Yogesh Anabhavane, Pradip Mhatre, Harish Bajpai, Jayprrasad Naik
Account Management: Sharmine Panthaky, Pratiik Paathare, Florence Bhang, Tejal Kunchikorve
Production House: Jamic Films (Producer: Mekala Krishnaswamy & Akshay Uchil)
Director: Shirish Dahiya
