Lowe Lintas has been entrusted with the creative responsibilities for Complan, the renowned nutritional brand, following a highly competitive multi-agency pitch. This new partnership marks a pivotal step in shaping Complan’s future growth and innovation strategies.
With this mandate, Lowe Lintas will apply its industry-leading expertise in brand storytelling and deep consumer insights to enhance Complan’s market presence. The agency aims to create impactful campaigns that resonate with diverse consumer groups by forging meaningful connections across local, ethnic, cultural, and sub-cultural levels.
In a statement, the company expressed confidence in Lowe Lintas’s ability to fuel Complan’s growth and strengthen consumer engagement through innovative and culturally relevant brand narratives.
Speaking on the win, Subramanyeswar S. (Subbu), Group CEO & CSO-APAC, MullenLowe Global expressed, “It’s an absolute honour to win the strategic and creative mandate for a very special brand like Complan that nourished millions of people in our country. We look forward to growing Complan taller through a new experiential and storied trajectory that will bring the business, the brand, and the audience it serves closer than they have ever been.”
