Lowe Lintas India has crafted a vibrant new campaign for Google Shopping, encapsulating the festive spirit of Diwali through an immersive virtual marketplace experience. Titled “Google Shopping ka Mela,” the campaign brings to life the unparalleled convenience and variety offered by Google Shopping, all framed within the playful and colorful setting of a Diwali carnival.
In an age where digital shopping has become second nature, Google Shopping distinguishes itself by providing a streamlined experience that simplifies product discovery and purchasing. By scouring the internet for the best deals from top brands, Google Shopping offers a comprehensive view, all on one platform. The campaign, created by Lowe Lintas—one of India’s premier brand-building agencies—spotlights the platform’s unique features, including customizable shopping experiences using price sliders, personalized suggestions, advanced filters, and an intuitive interface that integrates seamlessly with the entire Google ecosystem. It allows users to shop effortlessly, utilizing tools like Google Maps to locate nearby physical stores and Google Pay for fast, secure payments.
The campaign envisions Google Shopping as a virtual Diwali mela, full of dazzling offers that beckon shoppers to explore, while helping them find exactly what they need with carefully designed filters. The campaign’s closing line encapsulates this idea perfectly: “Yaha Kho Jaoge to Sab Paoge” (Lose yourself here to find whatever you desire).
The ad begins with veteran actress Farida Jalal, playing a grandmother (dadi), reminiscing with her granddaughter Sana about her treasured juttis (traditional slip-on shoes), which are framed as a precious memory. She fondly recalls purchasing them at a Diwali mela during her youth. Now too old to attend such fairs, Sana introduces her dadi to the modern equivalent—Google Shopping. Together, they search for a similar pair, and the Google Shopping experience springs to life as a whimsical digital carnival resembling the Google interface. Their virtual journey leads them through countless options, swiftly narrowing down to the perfect pair, while also creating a heartfelt bond and memory more precious than the juttis themselves.
Vasudha Misra, President (Creative), Lowe Lintas, said: “What is Diwali without a mela? From the times of our grandmothers to that of our children, Diwali is forever associated with it – be it at the local maidaan or the one at school. So, when it came to embodying the excitement, the incredible range and serendipitous joy that one feels at Google Shopping, all of us decided to go to the mela.”
Naveen Gaur, Group Chief Operating Officer (Growth), MullenLowe Lintas Group, added: “Working with Google has always been a rewarding experience for us at Lowe Lintas. Our partnership goes beyond campaigns; it’s about understanding how to connect with consumers in today’s fast paced digital world. Together, we’re not just promoting the shopping on Google; we’re shaping the future of shopping and making it more accessible, enjoyable and providing exceptional value with better deals for everyone.”
The Google Shopping campaign will be launched across various digital platforms. With interactive content and targeted messaging, consumers will be encouraged to explore the benefits of using Google Shopping as their preferred online marketplace.
Credits
Agency: Lowe Lintas
Chief Creative Officer: Prateek Bhardwaj
Group Chief Operating Officer (Growth): Naveen Gaur
Chief Strategy Officer: Anurag Prasad
President, Creative: Vasudha Misra
Planning: Pallavi Mehta
Creative Team: Kartikeya Dixit, Sarthak Sharma, Bibaswan Majumdar, Akash Swamy, Surbhi Rathee
Account Management: Sunil Manhas, Aakash Jain, Sarthak Verma
Production House: Chalk & Cheese
Director: Achowe
Producer: Arkoday
Brand: Google India
Google Brand Team: Prithvi Mazumdar, Pranav Verma, Jessica Sharma, Prashant Gutch, Shefali Parashar