L&K Saatchi & Saatchi India has appointed Shitu Patil as Head of Art & Executive Creative Director, based out of Mumbai. She will report to Joint NCDs at the agency, Kartik Smetacek, and Rohit Malkani.
Patil brings over 21 years of diverse design and communication experience, she has led teams, created award winning work, served on eminent global awards jury and helped build and grow major brands for India’s leading design and advertising agencies including her own.
“Having worked with Shitu in the past, I know first-hand the difference she can make,” said Smetacek. “Apart from being a world-class designer herself, she’s also a fantastic leader who will inspire the entire team to raise their game.”
Prior to joining L&K Saatchi & Saatchi, Patil was running Plus One Design, an agency she co-founded around 10 years ago. She was involved in building brands through strategic design & content solutions to bring about transformative change in business & society. She managed several key clients for Plus One Design like Raymond, Park Avenue, Blackberrys, Arvind, Future Consumer Ltd, Femina Flaunt Salon, Creambell, IPTL (International Premier Tennis League), Flipkart etc.
Malkani added: “Shitu is a rare blend of new-age thinking and solid experience, all mixed together with entrepreneurial fire. She is the kind of creative person you would do anything to have in your arsenal. And we can’t wait to see her fire.”
Patil said: “While my last decade as a creative entrepreneur has been phenomenal and deeply gratifying in terms of personal growth, having spent the first decade of my career in network agencies, I sometimes missed the scale that a network offers. What excited me about the role out here is the possibility of creating impact with my craft at a larger scale for both businesses & our Indian industry at large. Meeting Paritosh Srivastava, Kartik Smetacek and Rohit Malkani and understanding their vision for the agency only sealed the deal. I look forward to bring my design aesthetics, creative leadership and entrepreneurial spirit together to uplift the creative product at the agency.”
