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Wednesday, October 27, 2021

Lizol leads top brand space: BARC Week 9

According to the data released by Broadcast Audience Research Council (BARC) India, Lizol brand of Reckitt Benckiser grabs the top spot with 20,165 registered insertions followed by Policybazaar.com in the second spot with 18,339 insertions.

Hindustan Unilever continued to be the biggest advertisers on television and during the past week registered as many as 2,22,923 insertions, followed by Reckitt Benckiser (India) with 1,89,285 insertions. Cadbury India grabbed the third spot this time with 36,970 insertions. Brooke Bond Lipton India and Procter & Gamble bagged the fourth and fifth spots this week and registered 35,047 and 34,943 insertions, respectively.

Indian Tobacco Company, the Indian multinational conglomerate, bagged the sixth spot with 30,592 insertions. Colgate Palmolive India, Lakme Fever, and Ponds India grabbed seventh, eighth, and ninth spots with 30107, 28869, and 21391 insertions, respectively. Godrej Consumer Products Ltd this week stood at No. 10 with 20,865 insertions. 

Dettol Toilet Soaps bagged the third spot with 18,299 insertions followed by Moov Strong Diclofenac Gel on the fourth position with 16,810 insertions. Dettol Antiseptic Liquid, Lalithaa Jewellery, and Harpic Power Plus bagged fifth, sixth and seventh spots with 13,895, 13,222 and 12,004 insertions, respectively. Clinic Plus Shampoo and Dettol Liquid Soap stood at number eight and nine with 11636 and 11219 insertions. Furthermore, Harpic Bathroom Cleaner stood at number tenth with 10827 insertions.

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