Essence, part of GroupM, a global data and measurement-driven agency has announced the appointment of Kota Murakami as the agency’s Managing Director for Japan. He will be responsible for leading continued client-centric innovation in data, analytics, and technology, as well as business growth and company culture for Essence in the market.
Murakami joined Essence in 2016, and was most recently Associate Vice President, Client Services, heading client services and driving business growth for the agency in Japan, as well as overseeing key client services in Korea.
“Essence is a media agency with digital heritage, analytics DNA and a data-led decision-making approach. We also have a culture of experimentation with long-term value creation through shared learning,” said Murakami.
“These differentiators make us unique in the Japanese market and enable brands to lean on us to drive growth. I am truly humbled and excited to have the opportunity to lead Essence in Japan, to deliver results-driven marketing transformation with our clients, partners and teams.”
Previously Murakami served as Global Account Director at Tag in the United States, streamlining creative production processes for major brands and agencies through software as a service.
Based out of Essence’s Tokyo office, Murakami will report to Essence APAC CEO, T. Gangadhar, as part of the agency’s APAC leadership team, and GroupM Northeast Asia CEO, Michael Beecroft, as part of GroupM Japan’s executive committee.
“Kota has done an excellent job in spearheading, in collaboration with the leadership team, Essence’s growth and development in Japan over the past few years,” said Gangadhar. “In addition to global and local industry experience, he has a deep understanding of our business, product offering, clients, work, people and culture. I am excited about his vision for Essence in Japan and how he will take the agency to new heights.”