The Korea Tourism Organization (KTO) India, under the Ministry of Culture, Sports, and Tourism (MCST) of South Korea, proudly announces the return of the Korea Festival in 2024, now rebranded as the Korea Travel Fiesta 2024. Set to take place from October 18 to 20, this three-day celebration offers an immersive experience, showcasing the vibrant essence of Korean culture, entertainment, and business. The event promises to be a dynamic fusion of tradition and modernity, inviting visitors to explore the richness of Korea’s heritage and contemporary appeal.
The Korea Travel Fiesta 2024 will unfold across two prime locations in New Delhi. The event kicks off on October 18 with the Korea Tourism Roadshow at the Yashobhoomi Convention Centre, Dwarka, featuring a Travel Mart focused on fostering B2B collaborations between the Indian and Korean travel industries. On October 19-20, the festivities shift to DLF Avenue, Saket, where visitors can immerse themselves in a dynamic celebration of Korean culture, cuisine, entertainment, and a wide array of interactive experiences, offering a vibrant blend of tradition and modernity.
its inception in 2017, the Korea Festival has drawn a growing number of visitors each year, thanks to the ever-expanding K-Wave. This year’s Korea Travel Fiesta promises to bring even more to the table, offering a window into South Korea’s modern and traditional attractions for Indian audiences.
Korea Tourism Roadshow 2024 (October 18)
Before the cultural festivities, the Korea Tourism Roadshow 2024 will kick off with a B2B Travel Mart at Yashobhoomi Convention Centre in Dwarka on October 18 from 3:00 PM to 7:00 PM. This business-focused event will feature Korean delegations, including K-Beauty brands like Jenny House, the JUMP performance team, over 10 destination management companies, as well as airline partners like Korean Air and Air India. It offers Indian travel agents a valuable networking opportunity to explore South Korea’s travel offerings and services.
Myong Kil Yun, Regional Director for India & SAARC Countries at KTO, shared his enthusiasm: “The Korea Travel Fiesta 2024 is not just a celebration but an invitation for Indian travelers to experience the beauty and culture of South Korea. We’ve already welcomed over 119,000 Indian visitors this year by August, showcasing the growing bond between our two countries. Along with cultural events, our Travel Mart will help strengthen business ties, spotlighting Korea’s diverse travel experiences.”
Korea Travel Fiesta 2024 (October 19-20)
The main festivities will be held at DLF Avenue, Saket, on October 19-20, offering a wide variety of attractions that celebrate Korea’s rich culture. The festival kicks off with an inaugural ceremony on October 19 from 1:30 PM to 2:30 PM, featuring celebrity ambassadors, including Anand Kumar of Super 30 fame and actor Anushka Sen. Attendees will also have the chance to win exciting prizes like Samsung gadgets and a free round-trip flight to Korea through the K-Lucky draw during the opening ceremony.
Highlights of the Korea Travel Fiesta 2024:
- K-Style Entertainment: Witness stunning K-Pop dance performances by the One Way Crew and a captivating Comic Martial Arts act by Jump, blending comedy with martial arts.
- K-Beauty Zones: Enjoy exclusive makeup sessions with top brands like Jenny House and Amore Pacific, along with interactive beauty tutorials.
- K-Photo Booths: Recreate iconic scenes from popular K-Dramas at themed photo booths, providing a perfect memento for fans of King: The Land and The Glory.
- K-Culture Zone: Dive into traditional Korean arts with Hangul calligraphy and tattoo artistry, offering unique ways to experience Korean heritage.
- K-Food Zone: Savor an array of Korean delicacies, from ramen to traditional desserts, showcasing the flavorful world of Korean cuisine.
- Stamp Rally Adventure: Collect stamps from different booths and win exciting K-merchandise as part of the engaging Stamp Rally challenge.
The Korea Travel Fiesta 2024 aims to deepen the cultural connection between Korea and India, encouraging more Indian travelers to explore the wonders of South Korea. Whether through business or leisure, this festival serves as a perfect platform to bridge the two nations, offering unforgettable experiences for all.
