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Thursday, June 1, 2023

KFC’s latest campaign says, “Go Ahead, Enjoy, it’s Beautiful”

Enjoyment is imperfect. So goes the creatively done new campaign from KFC by PS21 creativity agency. The campaign includes a nearly 2-minute film in slow motion highlighting the faces of pleasure when they’re eating KFC.

The spot, filmed in Madrid, Spain, features seven different stories with a single common denominator: people in their minds having joy while eating their KFC. All of this is anchored by ‘You Are So Beautiful’ by Joe Cocker to reinforce through humor – with a poetic touch.

“In the advertising industry, we are used to seeing TV actors smiling at products as if they were telling a joke. Who eats while smiling? Who bites and chews with a picture-face? We all know that the more we enjoy something, the more ridiculous our grimaces become, and that’s amazingly beautiful. This is the idea we want to share with the campaign, touching the audience with something basic as fried chicken,” said Victor Blanco, executive creative director of PS21.

“This piece shows in a tangible and realistic way the experience of utmost enjoyment when eating KFC, moving you into an emotional state of mind in such an intimate and pleasurable moment as taking a bite of our fried chicken,” added to Beatriz Martinez, brand manager of KFC Spain and Portugal.


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