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Kartik Aaryan and Triptii Dimri Team Up with Spotify for Bhool Bhulaiyaa 3 Collaboration

Certain characters leave an indelible mark on cinema, and Vidya Balan’s portrayal of ‘Manjulika’ in the 2007 cult classic Bhool Bhulaiyaa is undeniably one of them. Her iconic performance, particularly the memorable dance to “Ami Je Tomar,” continues to captivate audiences. The film was a box office hit, ranking as the sixth highest-grossing Bollywood film of the year.

Fast forward to May 2022, Bhool Bhulaiyaa 2 continued the franchise’s success, starring Kartik Aaryan, Tabu, and Kiara Advani. Now, the highly anticipated third installment is on its way, with Kartik Aaryan and Triptii Dimri taking the lead roles, set for a Diwali release. The most exciting news? The original ‘Manjulika,’ Vidya Balan, is making her much-awaited return to the storyline.

As part of the promotion for Bhool Bhulaiyaa 3, Kartik and Triptii have teamed up with Spotify. The campaign kicks off with the duo encouraging viewers to explore the movie’s soundtracks on Spotify. The ad then humorously transitions to a behind-the-scenes moment on a commercial shoot, where the director calls for another take, leaving the crew anxious about missing their Diwali celebrations.

That’s when Kartik plays the Bhool Bhulaiyaa 3 title track, a remix of the iconic Hare Ram Hare Ram on Spotify, instantly lifting everyone’s mood. The crew starts dancing, bringing the Diwali celebration to life right on set. Tripti wraps it up with, “Jo Diwali wali feeling kahin bhi jagaye, woh music magic hai.” The ad concludes on a mysterious locked door, heightening suspense and hinting at the forthcoming film.

This new Spotify ad follows the “Music, magic hai” campaign, which debuted in July and demonstrates how music unifies, evokes nostalgia, bridges generational gaps, and is a fun, everyday companion.

In addition to their Spotify collaboration, Kartik Aaryan and Vidya Balan recently graced the stage of Kaun Banega Crorepati Season 16, hosted by Amitabh Bachchan, where they engaged in a quiz game for charity while promoting their upcoming film.

Kartik recently attended DJ Alan Walker’s show in Mumbai, delighting fans by jumping on stage and grooving to the Bhool Bhulaiyaa 3 title track with the audience, while Walker himself giving a special shout out to the film.

Pitbull, Diljit Dosanjh, Neeraj Sridhar, Tanishk Bagchi, Pritam, Dhrruv Yogi, and Sameer are among the notable artists who have lent their voice to the title track.

Directed by Anees Bazmee, the movie will hit the screens on November 1, 2024. Kartik will be reprising his role as ‘Rooh Baba’ and Rajpal Yadav returns as ‘Chhota Pandit.’ The third sequel also brings in Madhuri Dixit, Vijay Raaz, Sanjay Mishra and Rajesh Sharma.

As one of Bollywood’s most cherished movies, Bhool Bhulaiyaa continues to resonate with fans through memes that reflect the cultural impact of the film. ‘Manjulika’ remains relevant—not only in the hearts of her fans but also on social media, where memes featuring her iconic expressions and dialogues thrive.

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