CredAvenue, the debt markets platform has announced the appointment of Karanpreet Bindra as the chief marketing officer. As per the terms of the new role, Bindra will oversee the entire gamut of digital, product and brand marketing at CredAvenue for both the enterprise and the B2C businesses. He will report directly to Gaurav Kumar and will be based out of Bangalore.
As CMO, Bindra will be responsible to look after CredAvenue’s global brand strategy, digital marketing strategy and innovation, product marketing strategy, and incubation of a consumer business. A digital evangelist, Bindra will also define a digital first path for all marketing efforts.
On taking up the new role, Bindra said “This is an interesting juncture for the overall Fintech space and CredAvenue in specific. The addressable market size, a global mandate, a profitable business model, the CEO’s vision, and the quality of talent within the leadership team is a great combination. I am excited to take this opportunity to build a marketing-first approach to drive exponential growth at CredAvenue.”
Prior to joining CredAvenue, Bindra worked as a head of marketing – Rupeek He was also associated with Marico for close to 7 years and was a group expat based out of Dubai. He also had stints with Akzonobel, and Future Brands.
As a growth specialist for over 15 years, Bindra has experience working with multiple seasoned brands ranging from FMCG, fintech, personal care and paints across a wide geography in India and the Middle East. While his speciality includes P&L management, brand development and building and digital transformation, he has also helped multiple start-ups grow exponentially.
Congratulating Bindra on the appointment, Gaurav Kumar said, “It’s an honour to have Karanpreet on board as he brings in stellar expertise in the field of Brand and Marketing. He has a clear vision for the future of marketing and innovation and can build a strategic team to execute the vision at CredAvenue. He is an all-rounder veteran who also has an entrepreneurial bent and we do foresee that the team and the brand will flourish under his guidance. We look forward to sustaining our strong working relationship.”
Pioneering the Startup 2.0 concept, CredAvenue is an organization on a mission to deepen and power the $120Trillion global enterprise debt market which would unlock a GDP multiplier and thus create massive economic value. For India, which is the first target market, the CredAvenue marketplace is leading to an empowerment of both mid and larger enterprises on one side, and the ease of efficiently growing a healthy loan book for the larger Banking ecosystem on the other.
The platform seeks to re-imagine and transform this space through the power of technology. As a debt platform for enterprises, lenders and investors, CredAvenue offers the most comprehensive bouquet of products and services. Our suite of product offerings ensures that as a participant in the debt market – you find just what you are looking for! Designed as fully integrated and inter-operable platforms, CredAvenue helps you switch seamlessly from one product to the other. So, if you are an Institutional Lender, a Retail Debt Investor, an Originator or a Corporate- the platform caters to your end-to-end debt fulfilment journey! The Proprietary Algorithms developed by CredAvenue’s Data Science and Product Engineering team have already set up the base to enable this at a massive scale, to process millions of transactions a month.
Having already processed transactions worth more than INR 65000Cr or $9Billion through the platform, CredAvenue is already way beyond the concept stage, and is already profitable. The platform currently have a portfolio of 5 platforms catering to every requirement of both borrowers and investors. 1. Loan Platform- Wholesale lending and working capital solutions for enterprises 2. Co-Lending Platform- Co-origination for Banks, NBFCs 3. Bond Platform- Bond Issuance and Investment 4. Supply Chain Platform- Trade Financing solutions 5. Pool Platform- End to end securitization, portfolio buy-out solutions
Website for reference – https://www.credavenue.com/