Law & Kenneth Saatchi & Saatchi Pvt Ltd., a full-service advertising agency specialised in traditional and digital advertising, branding and marketing has appointed Kanishka Vashisht as Executive Creative Director. Under the new role, Vashisht will report to Rohit Malkani, joint national creative director, L&K Saatchi & Saatchi and will be based out of New Delhi and will spearhead the management of all brands for the region.
Welcoming Vashisht to the team, Rohit Malkani, Joint National Creative Director, L&K Saatchi & Saatchi, said, “Finding the perfect person to head our New Delhi office wasn’t easy. It had to be someone who shared our obsession for spawning a unique culture. Who shared our ambition for creating conversations and superlative content and finally, someone with a proven track record. In Kanishka, I saw all three. He is a unique creative person with his heart in the right place! It’s going to be a heck of a ride with him on board.”
Speaking about the new responsibilities, Vashisht said, “I can rant about how my personality, skills, working style and career goals make me a perfect fit for the job or you could read this subtext in my head. I believe L&K Saatchi & Saatchi is an extremely fertile land for some very interesting brand work. My job is to sow the seeds of possibility, gather and nurture talent and of course, reap the fruits of our combined efforts.”
Kanishka Vashisht began his career journey in the advertising space as a suit in Triton Advertising, Delhi, later moving to Ogilvy Delhi in 2004. After a 5-year stint at the agency where he worked on renowned brands like Motorola, KFC, LG, Eno and others. He then joined Leo Burnett. As Uninor was born, he was then summoned to McCann Delhi to build relationships with Perfetti, Chevrolet, Coke, Aircel, Metlife, Greenlam and others. Prior to joining L&K Saatchi & Saatchi, he Group Creative Director at Lowe Lintas Delhi.