Ogilvy, the advertising, marketing and public relations agency has on boarded Kaleeta McDade as the new Global Executive Creative Director for Ogilvy Experience. In her new role, she will be responsible for defining, shaping, and driving the creative vision and strategy across Ogilvy Experience’s offerings. She will be based in Atlanta and will serve on Ogilvy’s Worldwide Creative Council.
Congratulating McDade for the appointment, Steve Soechtig, Global CEO of Ogilvy Experience, said, “Kaleeta has a proven ability to drive impact for brands, helping them shape a strategy and vision that deepens the customer relationship across every stage of the engagement lifecycle. Her passion for creativity, storytelling, and problem-solving is unparalleled, and her leadership and mentorship style will be an incredible asset to Ogilvy.”
Delighted upon taking up the new role, McDade said, “I am thrilled to be a part of a company that has storytelling at its heart and soul, but also has proven its ability to use experience design at an enterprise level, using technology to enable society. As a digital humanist, I believe when experiences are produced at the intersection of creativity, humanity, and technology, they have the power to transform companies and brands, creating spaces of levity, safety, and purpose. I can’t wait to get to know and work with Ogilvy’s teams and clients around the world.”
McDade bring 17 years of experience to the table. She joins Ogilvy from Deloitte Digital, where she served as Group Experience Director across their studios in the U.S. and India. Over the years, she has also held senior design and creative roles with Google Brand Studio, Apple, Sapient Shanghai, and Sapient Atlanta.