In the vibrant heart of Bonifacio Global City, a hotspot for Friday night revelry in Metro Manila, Johnnie Walker unveiled its collaboration with Squid Game 2 in spectacular fashion. At the center of a bustling drinking plaza stood a colossal replica of the Player 456 limited-edition Johnnie Walker bottle, drawing intrigued crowds.
As the evening unfolded, the oversized bottle revealed its true purpose: a massive, interactive game of Spin the Bottle. The rules were as electrifying as the series itself—participants had to skillfully avoid being chosen by the bottle’s spin to stay in the game. Those who “lost” faced a hilariously creative twist: a playful “social death” involving an on-the-spot makeover to resemble Young-hee, the iconic doll from Squid Game. The lighthearted penalties kept the atmosphere lively and entertaining.
The event’s success extended far beyond the plaza, with highlights shared across social media and covered by prominent media outlets. The activation reached over 40,000 people online, amplifying the buzz around this innovative collaboration.
- Credits
AGENCY – GIGIL
Chief Creative Officer: Herbert Hernandez
Chief Creative Officer: Badong Abesamis
Creative Director: Jeano Rustico Cruz
Associate Creative Director: Jillian Librodo
Copywriter: Ash Vidal
Senior Art Director: Ronchris Cosme
Art Director: Clister Santos
Art Director: Mil Lanes
Strategic Planner: Justin Kingsu
Managing Partner: Jake Yrastorza
Group Account Director: Bev Lubid
Account Director: Chloe Adarayan
Account Supervisor: Bianca Penalba
Account Manager: Agatha Ramos
Media Director: Margie Husmalaga
Lead Buyer: Patricia Sy
Media Associate: Janna Tan
