Page Industries, the exclusive licensee of JOCKEY International Inc. in India, is deepening its focus on the evolving needs of women through the continued expansion of its Jockey Woman collection. As part of this commitment, the brand is relaunching its impactful campaign, “Bras As Versatile As I Am,” celebrating the adaptability, strength, and individuality of modern Indian women.
Since its inception, the Jockey Woman collection has evolved from offering everyday essentials to becoming one of India’s most thoughtfully curated and versatile bra portfolios. With an emphasis on both functionality and style, the range now spans a broad spectrum of innerwear solutions designed to meet women’s diverse lifestyle needs.
This strategic growth is a reflection of Jockey’s dedication to inclusivity and innovation—creating products that support women through different life stages, body types, and occasions. Whether it’s a strapless bra for special outings, a multiway bra for flexibility, plus-size and active bras for enhanced support, or lounge and T-shirt bras for daily comfort, each product is crafted with precision to deliver a superior fit, all-day ease, and dependable support.
At its core, the Jockey Woman collection is about empowering women with the freedom to move confidently and comfortably through every moment—on their own terms.
Sharing his thoughts on the campaign, Nihal Rajan, CMO of Jockey India, said, “At Jockey, we see innerwear not just as an everyday essential, but as an extension of a woman’s personality and lifestyle. We believe that true innovation lies in the details. Every style we create is the outcome of deliberate thought, technical precision, and deep consumer insight, ensuring that what we offer is not just new, but meaningfully better for the women who choose us. This philosophy comes alive in the ‘Bras As Versatile As I Am’ campaign – a reflection of our promise to combine thoughtful design with real purpose, so every woman finds a bra that fits not just her body, but her life.”
With over two decades of leadership in the innerwear category, Jockey India continues to evolve alongside its consumers, maintaining its legacy of quality, trust, and relevance. Designed for diverse occasions, moods, and personalities, the Jockey Woman range includes bras for work, lounge, sleep, travel, nursing, and more. Through this initiative, Jockey reaffirms its role as a trusted companion in delivering comfort, functionality, and style tailored to real and everyday moments.
From top tier-1 cities to emerging markets, the campaign rollout will touch over 1,000+ retail points, digital-first experiences, and fresh influencer voices, bringing India’s women closer to the brand that truly ‘knows’ them.
