Jones Lang LaSalle Incorporated has appointed Siddharth Taparia as the global role of Chief Marketing Officer, effective immediately. As per the terms of the new role, he will be responsible for the company’s global marketing strategy and will oversee all marketing activities worldwide.
On taking up the new role, Taparia said, “JLL’s opportunity to have an outsized impact on delivering workplace flexibility and technology-enabled commercial real estate and sustainability solutions has never been greater. Marketing has a critical role to play, and I look forward to working with JLL’s leaders and marketing teams around the world to grow JLL’s brand equity and ability to connect with clients to achieve shared success.”
Welcoming Taparia to the team, Christian Ulbrich, JLL CEO, said, “As the real estate industry evolves in response to macro trends including rising capital allocations, sustainability, technology transformation, and increasing commercial real estate outsourcing, Siddharth’s proven success as an innovator and strategic marketer will be instrumental in positioning JLL’s full capabilities to the market. Siddharth’s background in leading commercially driven marketing teams in large, globally matrixed organizations will enable him to bring together our marketing talent across the globe to focus on our purpose of shaping the future of real estate for a better world.”
Taparia is an accomplished author and advisor on data privacy, cloud computing and value-driven marketing. For Taparia, who is now based in Dallas, Texas along with his wife and two children, India has always been a special place. He earned a bachelor’s degree in Engineering from Rajiv Gandhi Proudyogiki Vishwavidyalaya in Bhopal before moving to the United States to earn his master’s degree from Texas A&M University. He sits on the Board of the CMO Council, is a member of the CMO Club, and was named in 2018 as one of the 40 Under 40 by DMN, an organization focused on digital and data-driven marketing.
Prior to JLL, Taparia was the Senior Vice President and Global Head of Corporate Brand and Experience Marketing at SAP, the market leader in enterprise application software. During his career to date, he has held several leadership positions across marketing, strategy, consulting, product management, and mergers and acquisitions.