Jindal Stainless, a leading manufacturer of stainless steel, has released a powerful new Diwali campaign video, urging citizens to #SwitchToStainless for a cleaner, more sustainable celebration. The initiative comes at a crucial time, as India now ranks as the world’s largest plastic polluter, generating an estimated 9.3 million tonnes of plastic waste annually, according to a report from the Global Plastics Treaty. Through this video, Jindal Stainless hopes to inspire action against plastic pollution by encouraging people to opt for sustainable, reusable, and durable materials.
The video brings attention to the immense plastic waste that accumulates during Diwali festivities. With striking visuals and relatable scenarios, it offers simple, actionable ways for families to replace single-use plastic items with eco-friendly stainless steel alternatives. From stainless steel diyas and decorative items to utensils and gifting solutions, the video highlights how these choices contribute to a cleaner planet.
Jindal Stainless’s message is clear: by making small, thoughtful switches to stainless steel, individuals can create a ripple effect of positive change, fostering a tradition of sustainability for future generations.
Speaking about the campaign, Sonal Singh, head, corporate communications, said, “This video is a metaphorical take on the need to remember our responsibilities even in the midst of festivities – an undertaking that unearths our true spirit and character – of living in harmony with nature. At Jindal Stainless, our vision is to create a greener tomorrow, and this video is a small effort of our larger commitment to driving sustainable choices. We envision Diwali to be a celebration of not just light, but also conscious living, ensuring a cleaner, greener future for generations to come.”
