Versa, the well-known conversational agency has appointed Jen Cerqualia to the newly-created role of Client Strategy Partner. She has also held strategic digital and communications roles for Victoria Legal Aid, Sustainability Victoria, SA Department of Health, Water Services Association of Australia, and Copeland Publishing.
A digital pioneer with 25 years experience in digital strategy, transformation, management and implementation, Cerqualia spent fourteen years developing and implementing digital strategy, communications and technology initiatives for the Victorian Government’s Department of Jobs, Precincts and Regions and its former Department of State Development, Business, and Innovation.
“We’re excited to welcome Jen on board and know that our clients and teams will benefit greatly from her strategic influence, digital best practice recommendations and deep understanding of how digital products can be developed to influence audiences in a positive way,” Versa CEO Kath Blackham said.
“I have a passion for enhancing ease of use and accessibility in the digital space to improve the quality of digital experiences for audiences and increase satisfaction and that’s exactly what we do at VERSA,” said Cerqualia.