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Saturday, February 8, 2025

Jeff Thomas appoints McCann Bangalore as AVP-strategy

Jeff Thomas has recently been appointed as Assistant Vice President (AVP) of Strategy and Planning at McCann Bangalore, bringing over 15 years of expertise in advertising, digital marketing, and communication to his new role. His vast experience spans across working with both digital-first companies and well-established brands, making him a dynamic addition to McCann’s strategic leadership team.

Prior to joining McCann, Jeff held senior positions at notable firms including Digitally Inspired Media, Spinta, MeetMyCoach, DSmart Technologies, and Webdura, where he honed his skills in digital innovation and brand development. Most recently, he served as Senior Director of Brand Strategy at Dentsu, where he was instrumental in driving high-impact marketing strategies for a range of clients.

Throughout his career, Jeff has demonstrated his ability to build marketing accelerators for startups and established brands alike, working with some of the biggest names in the industry. His portfolio includes spearheading digital strategies for brands such as Tanishq, ITC Dark Fantasy, TVS, Federal Bank, Titan, and Reliance Fashion World. His diverse expertise in both traditional and digital marketing makes him a valuable asset to McCann Bangalore as it continues to innovate and expand its strategic offerings.’

Alok Lall, executive director of McCann Worldgroup India said, “We take pride in our ability to partner clients in finding solutions that create impact. As the marketing landscape is changing, brand strategists needs to leverage the power of platforms and audience understanding to craft impactful solutions. Jeff joins the McCann strategy team and brings an ideal mix of digital first experience as well big brand ecosystems. His joining the McCann fold will add a new dimension to our valued client relationships in our Bangalore operation.”

He has done EPGM from IIM Lucknow, and holds a Pst Graduate Diloma in Business Analytics from NIBM, Pune.
 
Jeff said, “I’m excited to join McCann Worldgroup, whose core belief that a Truth Well Told has the power to move people resonates deeply with me. McCann’s reputation for using creativity to drive real-world impact, coupled with their unwavering commitment to effectiveness, makes it a perfect home for strategists. Having spent relatively equal amounts of time in my career across both mainline and digital mandates, I am eager contribute to a media-agnostic planning practice dedicated to uncovering and leveraging data driven insights, crafting brand narratives rooted in truth, and building strategies that drive growth for our client partners.”

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