Goibibo, the travel aggregator platform, has unveiled the latest chapter of its popular No-Compromise campaign, originally launched earlier this year. This new digital film takes a nostalgic approach, specifically targeting travelers in Tamil Nadu and Kerala, and stars the brand’s newest ambassadors—beloved father-son duo, Jayaram and Kalidas.
Building on the campaign’s initial success, this follow-up leverages the cultural and linguistic heritage of Tamil Nadu and Kerala, strengthening Goibibo’s connection with audiences in these regions.
Revisiting the characters from the cult classic Panchatanthiram, the film shows Jayaram under pressure to book the perfect family hotel. He offers to consult his friends—Ram, Reddy, Hegde, and Vedham – a nod to the classic film’s iconic characters – when his son Kalidas suggests a smarter solution: using Goibibo, where over 35 lakh user reviews offer a reliable guide to the ideal hotel.
Raj Rishi Singh, chief marketing officer, Goibibo, said, “This campaign taps into the rich nostalgia of a beloved classic while showcasing Goibibo as the go-to platform for a ‘No-compromise’ vacation. By blending familiarity with modern-day convenience, we want to remind travelers that booking with Goibibo means informed choices, better options, and ultimately, smarter travel.”
The digital film is now available on Goibibo’s official social media platforms along with a limited period flat 50% discount (up to Rs 2000) on the first hotel booked on Goibibo.
