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Thursday, November 30, 2023

JAT Petal Paint Uses Discarded Temple Flowers to Create Timeless Art

JAT Paints has collaborated with temples in Sri Lanka and began collecting the organic discards, and sorting them out by color to be dried and used to make paints. Petal Paint is manufactured in five natural colors- each of which is associated with a hue in the Budu Res (Buddha’s Halo) – Lotus Res, Pigeoning Blue, Trumphet Yellow, Marigold Orange and Temple Flower White. These five colors of paint was manufactured in five different volumes; Orange(1890ml), White (946ml), Yellow(236ml) and Blue(118ml). Each packaging was intricately labeled with a design derived from temple art itself.

Conceptualised by Leo Burnett Sri Lanka, and executed in partnership with Leo Burnett Toronto, the Petal Paint initiative scored an ‘8-ball’ at the network’s prestigious Global Product Committee review, and is rapidly gaining worldwide recognition. Mark Tutssel, Executive Chairman and Chief Creative Officer of Leo Burnett Worldwide stated: “This revolutionary idea harnesses the power of creativity to positively impact the world. It’s a wonderful example of a brand giving something back to Sri Lanka’s heritage and culture. This innovative work not only invites people to engage in a truly unique way, it also ensures the very important preservation and restoration of sacred temple art.”

Also commenting on the initiative, Ven. Beragama Wimaladhama Thero, Chief Incumbent of Nawala Vimala Viharaya said: “This noble effort ensures that temple flowers, which are given with the greatest respect, have a more meaningful purpose and impact on our revered places of worship. Petal Paint breathed new life into faded flowers, enabling them to become a timeless offering. This process preserves these precious petals that are given with so much veneration, and makes them an integral part of our holy temples. The murals that were restored with Petal Paint, tell the stories of the Buddha and highlight important religious events and tenants. In their new liquid form, the petals continue to remain a heartfelt offering – but one that leaves a lasting impression.”

Using the latest technology in paint manufacturing, JAT was able to produce 50 litres of paint from every 2114 kilograms of dried flower petals. In addition to finding a meaningful way to use the discards, the initiative also helped to reduce the daily waste from temple sites across the country, keeping it out of landfills and easing the burden on garbage collectors. All in all, the entire process fused art and creativity with sustainability – whilst most importantly, preserving the reverence of the flowers.

With the launch of Petal Paint, the manufacturer JAT Paints plans to restore multiple temple murals across the country. The first such restoration project was undertaken at the shrines in Sri Sudarmarama Poorana Maha Viharaya, Ganegama and Akuressa. “We created Petal Paint to give something back to Sri Lanka’s heritage and culture,” says Richard Gunawardene – Head of Marketing at JAT Holdings. “Petal Paint combines the best of our traditional culture – the use of pigments from nature – with the most advanced technology in paint manufacturing, to create a paint that matches the traditional temple mural colours and also provides a more long-lasting solution to temple artists.”

JAT Paints is a part of JAT Holdings, one of Sri Lanka’s award-winning conglomerates, which has a strong commitment to delivering sustainable practices and protecting the environment through the products that it manufactures and distributes. JAT has introduced several world-class paints and finishing product brands to Sri Lanka and continuously spearheads the development of new innovations and product variants.


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