Liberty General Insurance Ltd. has unveiled its first-ever influencer marketing campaign, featuring the acclaimed actor Jaideep Ahlawat. Running from September to December 2025, the initiative offers a fresh and thought-provoking take on road rage, reminding drivers that peace of mind and safety should always take precedence over anger on the road.
The campaign goes beyond raising awareness—it taps into a real tension that millions of drivers experience daily. Road rage often starts with small triggers—an abrupt stop, a missed turn, or an impatient honk—that can quickly escalate into conflict. By portraying these everyday scenarios with a blend of humor and meaningful insight, the film conveys a simple but powerful message: it is possible to choose calm over conflict when one feels secure and supported.
Insurance plays a key role in this equation, providing reassurance that even if the unexpected occurs, there is a safety net to manage the consequences. Through this creative storytelling, Liberty General Insurance reinforces its brand promise: being a reliable partner for customers in moments that could otherwise spiral into chaos.
Detailing about the launch of the campaign, Jayesh Khatri, President & Head – Retail Distribution & Marketing, Liberty General Insurance Ltd. said, “Road safety is everyone’s responsibility, and in a country like India where accidents and road rage incidents are frequent, insurance plays a critical role in ensuring protection and peace of mind. This campaign uses everyday situations to remind people that staying calm is not only wiser, but also easier when you know you are backed by the right insurance partner. At Liberty, we see ourselves as more than an insurer—we are a brand that stands for trust, responsibility, and meaningful engagement with our customers and partners. Our focus has always been on building long-term relationships and creating a sense of confidence that stays with people through life’s uncertainties.”
Speaking about the conceptualisation and execution of the campaign Hemant Shringy, CCO & Managing Partner, Wondrlab, said, “They’re quite right when they say Indian roads are not beginners. Bad roads, bad drivers and bad tempers are all too real. In all of this the last thing you should have to worry about is car insurance. That’s where Liberty Insurance comes in. The ease, comfort and confidence their plans offer what make a driver react calmly to an accident which would otherwise turn into road rage. And this difference is fantastically brought to life by Jaydeep’s versatile performance.”
Jaideep Ahlawat’s commanding presence adds weight to the campaign’s message, while a network of regional influencers will extend the campaign to audiences across India. By engaging diverse voices, Liberty General Insurance ensures the message resonates widely, creating a powerful cultural and digital impact.
The campaign has been conceptualised and executed by Wondrlab.
