Uber has unveiled a new brand campaign featuring the iconic Bollywood father-son duo, Jackie Shroff and Tiger Shroff, aimed at showcasing how Uber revolutionizes urban mobility. The campaign emphasizes Uber’s role in simplifying everyday transportation, allowing users to focus more on what matters—whether it’s personal time, work, or leisure—without the hassle of arranging transportation.
Highlighting Uber’s diverse range of services, including Uber Moto, Uber Auto, Uber Intercity, and the recently introduced Uber Shuttle, the campaign demonstrates how Uber caters to a variety of travel needs across different urban landscapes.
In a clever narrative twist, the ad juxtaposes Jackie Shroff, representing an older generation, with his son Tiger, capturing the evolution of city travel. By pairing the two, the campaign creatively contrasts the pre-ridesharing era—where securing transport could be time-consuming and unpredictable—with today’s seamless and convenient Uber experience.
The campaign tells an intergenerational story that draws on nostalgia while celebrating the modern ease of commuting with Uber. Produced by Fuel Content and conceptualized by FCB India, the ad films present an engaging, relatable message that resonates with both older and younger audiences, demonstrating how Uber has transformed urban travel for everyone.
Commenting on the campaign, Ameya Velankar, head of marketing, Uber India said, “Uber has fundamentally transformed the way we travel, bridging the gap between generations with solutions that cater to diverse needs and challenges. While we know that struggle is good in life, it toughens us up, Uber believes that there’s always a simpler way to move—literally at the tap of a button. To capture this shift, we’ve brought together the popular, fresh duo of Jackie and Tiger Shroff. Their chemistry and relatability make them the perfect ambassadors to reflect how Uber is the perfect solution for all your mobility needs.”
Speaking about the production and his experience, director Vasan Bala said, “It was an absolute blast working with Jackie Shroff and Tiger for this Uber campaign. Most refreshing to see this duo for the first time on screen this way. The teams at FCB and Fuel made sure it was a super fun and smooth shoot.”
The integrated campaign will run for around 20 weeks across various channels including OTT, TV, OLV, OOH, Digital/Social, along with innovative activations to engage consumers directly.