In a major leadership update for the media measurement industry, Comscore has named Jackelyn Keller as its new Chief Marketing Officer (CMO). This appointment fills the role left vacant since Tania Yukia’s departure in 2023, marking a significant step in Comscore’s ongoing evolution.
Keller joins Comscore with an impressive track record, having served most recently as Global Head of Product Marketing at Quantcast, a leading advertising technology company. Her extensive expertise spans television, streaming media, and digital advertising, making her a fitting choice to navigate Comscore through the rapidly shifting landscape of media consumption and measurement.
Before her role at Quantcast, Keller made her mark at Samsung Ads as Head of Market Intelligence and Global Product Strategy. There, she played a pivotal role in the launch of Samsung’s demand-side platform for advertisers, further establishing herself as a leader in digital advertising technology.
In recent months, Keller has been actively contributing to Comscore’s strategic initiatives as an advisor, shaping its positioning and spearheading creative programs. Her influence has been instrumental in the development of innovative initiatives such as Comscore Data Divas and Barbershop, Beauty, and Local Buzz, which aim to enhance the company’s engagement with diverse audiences and stakeholders.
Keller succeeds Tania Yukia, who was credited with refocusing Comscore’s brand on the future of media measurement during her tenure. With Keller at the helm, this strategic direction is poised to continue, bolstering Comscore’s mission to lead in an era of unprecedented change in media and advertising.
