Gurugram witnessed a momentous occasion today as cricket icon MS Dhoni’s fans gathered in droves for the exclusive unveiling of Lay’s limited-edition Dhoni collector’s packs. The highly anticipated event, held at Le Marche, South Point Mall, captivated fans who were eager to snag these commemorative packs before their nationwide release.
The buzz began with a single social media post from Lay’s, igniting a wave of excitement across the internet. Fans, determined to own a piece of Dhoni’s magic, lined up early in the morning, showcasing the same dedication and fervor that Dhoni himself displays on the cricket field. As the store doors opened, a palpable sense of excitement filled the air. Enthusiastic supporters eagerly secured their limited-edition packs, leaving with broad smiles and a feeling of triumph at having acquired a true collector’s item.
This exclusive early access allowed fans a coveted chance to celebrate their cricket hero, MS Dhoni, even before the nationwide launch. The vibrant packs offer a unique opportunity to own a piece of memorabilia and toast to Dhoni’s phenomenal achievements on and off the field.
Saumya Rathor, Category Lead – Potato Chips at PepsiCo India, kicked off the launch with excitement, stating, “With our limited-edition Dhoni packs, fans now have a new way to connect with their hero. These packs are a celebration of the colossal fandom that surrounds Dhoni, offering a unique collector’s item for his die-hard fans. Dhoni’s legendary spirit aligns perfectly with Lay’s – both celebrate excellence and pure joy. The early access frenzy was a sixer, proving fans are amped to collect these keepsakes. We expect these limited-edition packs to be a prized possession for Dhoni devotees of all ages, making every match an unforgettable celebration.”
The nationwide launch of the Lay’s Dhoni collector’s packs is scheduled for May 4th, 2024. Cricket fans across India can look forward to finding their favourite Lay’s flavours in these special edition packs across leading retailers and e-commerce platforms, making every match an unforgettable celebration.
