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Thursday, December 9, 2021

International Briefs

Enormous bags Creative Account for The House of Abhinandan Lodha

The House of Abhinandan Lodha has awarded its brand and creative duties to Enormous. The mandate includes strategy, positioning, brand identity, creative, and design across. The account will be headed up by the agency’s Mumbai office.

Enormous Wins Creative Account for The House of Abhinandan Lodha

“We’re thrilled to welcome Enormous Brands as our new creative partners. We want to leverage their expertise in new product category creation, especially in the tech domain. Their creative aptitude for understanding our consumer value proposition amazed us. We look forward to working with them on a long-term basis to strengthen our portfolio in the Indian market,” said Kaustubh Manohar, Head Marketing, The House of Abhinandan Lodha.

The House of Abhinandan Lodha focuses on branded land that may be purchased online.

“The House of Abhinandan Lodha is reinventing not only the real estate category but also the way we think about land investment in India. We’re excited to expand the brand’s footprint in India and solidify its position as a market leader in the branded land sector,” added Ashish Khazanchi, Managing Partner, Enormous.

“We are thrilled to be a part of this collaboration and look forward to working with the team to make it the most preferred land buying brand in India.”

Jones Knowles Ritchie appoints Jacquelien Postigo Brussee CEO of China Operations

Jacquelien Postigo Brussee has been appointed the first CEO for the China region by creative agency Jones Knowles Ritchie. Brussee will work in tandem with global CEO Guy Lambert and China chief creative officer René Chen, heading up JKR’s business growth in China. With 18 years of international experience in leading new business, digital transformation, and innovation, Brussee will take a more strategic approach to develop JKR’s range of capabilities and client success.

Jones Knowles Ritchie Names Jacquelien Postigo Brussee CEO of China Operations

“I am thrilled to assume the new role as CEO and become an active part in driving JKR’s business forward in China. The rapid developments we are witnessing in the Chinese market, the strong vision and ambitions of JKR globally, combined with a robust fundament in China that was built over the last 5 years, were key in my decision to join,” said Brussee.

Previously Brussee was vice president of brand consultancy Labbrand Group from January 2020 to October 2021. She joined the consultancy as corporate branding director in September before being promoted to vice general manager in January 2018. Brussee’s footprint in China spans more than a decade. She worked with RH Marine Group to handle marketing and communication duties for the company’s APAC business.

Before that, she worked for Royal Imtech N.V developing marketing initiatives in China. The news follows recent leadership updates with Chen taking on the role of China’s chief creative officer and Theresa Wu being promoted to China’s general manager.

“The positive economic prospect of China and the rapidly evolving consumer demands have accelerated many brands towards renovation, rebranding and reinvention, where JKR is best positioned to advise with over 30 years of experience globally. We are confident that with Brussee’s passion about creativity and insights about China’s business landscape, JKR will continue to build on our momentum, helping brands succeed in one of the world’s most competitive markets,” said Lambert.

Jones Knowles Ritchie has three offices worldwide, including London, New York and Shanghai.

Little Birdie launches a New Brand Platform

nline shopping platform Little Birdie has unveiled a new brand identity and refreshed website to help Aussies ‘Shop From Above.’ The launch comes off the back of the appointment of creative agency Hardhat as its new brand partner following a competitive pitch process.

Little Birdie, which launched in August this year after securing a $30 million investment from Commonwealth Bank, allows shoppers to discover brands, offers, and prices from across the web, all in one place.

The ‘Shop From Above” brand platform and refreshed website aim to highlight Little Birdie’s unique birds-eye approach to discovering the very best of online retail. The brand’s new color palette, logo icon, and typography help shoppers discover the best in retail on the website, with features like ‘Today’s Top 50’ surfacing only the best offers. The new website was designed by Little Birdie’s Web Design partner Symplicit, in collaboration with Little Birdie’s internal design team.

“Before Little Birdie there was no one place to see a birds-eye view of all of online shopping. The new Little Birdie brand platform “Shop From Above” and new web experience gives shoppers the ability to fly above the congestion and swoop on the very best of Australian retail daily,” said Little Birdie CMO David Jennings.

Little Birdie’s new visual identity, ‘Shop From Above’ brand platform and website are being rolled out from today.

“Somewhere along the way, the thrill of online shopping has been replaced by the anxiety of a thousand tabs. Little Birdie is the perfect solve and we’re excited to help take it to the world,” added Hardhat co-founder and Strategy Director, Dan Monheit.

Tourism Australia spreading happiness with the Gift of Travel in Latest Campaign

Tourism Australia has launched a new campaign as travel begins to open up once more following the pandemic downturn. The campaign was rolled out in collaboration with M&C Saatchi Sydney and encourages Aussies to give the gift of travel to revitalize the industry.

The ‘Gift of Travel’ spot features Hamish Blake and Zoe Foster-Blake planning for the perfect gift. They humorously misinterpret their friends’ suggestions as we see shots from different spectacular Australian locations.

The duo search for advice from around the country, consulting the Outback Wrangler Matt Wright in the Northern Territory, rugby league great Johnathan Thurston in Queensland, actor Hugh Sheridan and Elli Beer in South Australia, and comedian Hannah Gadsby in Tasmania.

“The pandemic has left people wanting to make up for lost time and giving a travel experience will help people do just that,” said Tourism Australia managing director Phillipa Harrison.

“The Gift of Travel is about encouraging Australians to give more meaningful gifts this holiday season and in doing so give back to tourism operators and communities who have been among the hardest hit by the COVID-19 pandemic. Last year, Australians spent, on average, $770 on gifts during the holiday season equating to $16 billion in total. If we can encourage people to spend just a fraction of that on travel instead it would be a multi- billion-dollar boost for the tourism industry.”

“The latest travel sentiment data shows the majority of Australians are either thinking or dreaming about their next holiday and now is the time to convert that into gift vouchers and actual holiday bookings,” said Tourism Australia chief marketing officer Susan Coghill.

“There is a travel gift for everyone at every price point, so for a last-minute gift that will last a lifetime, get inspired at Australia.com.”

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