Interbrand has shifted its leadership structure globally and for the South Asia region. Gonzalo Brujó is now the Global Chief Executive Officer, succeeding Charles Trevail, who will take on the role of Executive Chairman.
Brujó has been Global President since February 2021, leading day-to-day operations of Interbrand, which builds off his tenure as Global Chief Growth Officer. Prior to that, he spent more than fifteen years scaling the Interbrand business in Europe, Latin America, and the Middle East.
“Branding is no longer a moment in time, and the brands that stand still will quickly lose relevance, I am excited to partner with our world-class clients and employees to achieve game-changing results in this rapidly shifting landscape,” said Brujo.
Ashish Mishra promoted
The elevation of the current Managing Director, Ashish Mishra, as the new CEO of India & South Asia was additionally announced.
“Elevating branding to a respectful, strategic status; getting a seat for branding at the management and board levels; encouraging the advertising and packaging design-bred marketing fraternity to begin to see brands as a strategic tool to drive business value. It also establishes the consciousness around the idea of brand value and valuation through our IPs – Best Global Brands and Best Indian Brands,” said Mishra.