INNOCEAN has announced a high-level meeting between its top executives, including Global CEO William Lee, and Netflix’s President of Advertising, Amy Reinhard, along with key leadership from both companies during Netflix’s visit to Korea. The discussions centered on deepening strategic collaboration, particularly in marketing partnerships, to maximize synergy between the two brands.
As part of the visit, INNOCEAN hosted an exclusive presentation at its Seoul headquarters for Reinhard and Netflix’s advertising leadership team. The session highlighted INNOCEAN’s expertise in campaign planning and production, the transformative role of AI and digital innovation, and its dominance in outdoor advertising across prime commercial locations, including The Monte Gangnam and Shinsegae Square in Myeongdong. Additionally, the agency showcased its robust global network and capabilities in customer experience projects, including exhibition planning, reinforcing its position as a key creative and strategic partner for Netflix.
INNOCEAN Expands Collaboration with Netflix, Strengthening Creative Marketing Synergy
INNOCEAN has been actively partnering with Netflix since last year, executing innovative online and offline marketing initiatives to promote Kia’s SUV, the New Sportage. These efforts included:
- Kia’s first-ever domestic single-title sponsorship of Squid Game Season 2
- A bespoke three-part advertising content series for the New Sportage
- Engaging offline pop-up stores to enhance consumer interaction
Building on this foundation, INNOCEAN aims to unlock greater synergy with Netflix through expanded creative marketing collaborations. This partnership leverages INNOCEAN’s expertise in branding campaigns and integrated marketing solutions for global brands while tapping into Netflix’s premium entertainment ecosystem and highly engaged audience.
Netflix introduced its ad-supported tier in November 2022 across 12 countries, including Korea, offering a budget-friendly subscription option at KRW 5,500 per month. The model has gained traction by providing a seamless advertising experience designed to minimize viewer disruption while expanding opportunities for brand integration.
An INNOCEAN representative stated, “With the growing popularity of Netflix content such as Squid Game Season 2, Single’s Inferno Season 4, and The Trauma Code: Heroes on Call, interest in Netflix’s ad-supported subscription plan has surged. Netflix continues to evolve into a key media platform for branding campaigns, offering highly engaged audiences and a non-disruptive advertising experience.”
Global CEO William Lee of INNOCEAN added, “We will further strengthen our collaboration with Netflix to continuously create successful case studies that drive new changes in the global advertising market.”
