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Saturday, September 23, 2023

Infectious Advertising wins creative mandate of Independence Brewing Company (IBC)

Infectious Advertising has won the creative mandate for Independence Brewing Company (IBC). The mandate for Infectious Advertising is to manage brand creative development and brand planning and strategy for all 4 locations.

Commenting on the appointment of Infectious Advertising as its creative agency, Anirudh Khanna, Promoter – Independence Brewing Company said, “choosing the right communication partner wasn’t easy! We were looking for that perfect balance between creativity and digital know-how. Infectious fit the bill perfectly with their experience.”

Nisha Singhania, Managing Director and Co-Founder, Infectious Advertising said, “We had our 9th-anniversary celebrations at IBC, and fell in love with the place. Both their food and craft beer are brilliant. We are delighted that they have chosen us as their communication partner. Who better than fans to work on your business.”

About Infectious Advertising

Infectious Advertising is a media-agnostic ‘ideas company’ founded by Ramanuj Shastry and Nisha Singhania that believes in creating work that solves problems facing brands and businesses. Some of their clients include National Geographic, ALD Automotive, Tata Capital, UltraTech Cement, Inorbit malls, TBZ – The Original, etc.

About Independence Brewing Company

A premium Craft Bar. Brasserie is spread across two cities in Maharashtra. Our flagship Craft Bar. Brasserie at Kalyani Nagar is Maharashtra’s first Biergarten that accommodates over four hundred people at a go. Balewadi, again in Pune, has become the hub for the throbbing IT tribe. Central Avenue in Powai takes its influence from downtown New York, while Versova happily swings to the Bollywood vibe from around it. Designed by a leading Architect, the four locations are eclectic, malleable, modern, and definitely upper up-scale!


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