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Monday, October 18, 2021

Infectious Advertising takes on board Nitin Sharma as VP-Business

Infectious Advertising, an integrated independent agency, has brought in Nitin Sharma as Vice President, Business. Nitin was formerly Director Marketing Strategy for UAE Exchange based in Dubai. At Infectious, Sharma will help lead key businesses for the agency and will work closely with Nisha Singhania to not only consolidate existing businesses but also drive new business.

Sharma comes on board with over two decades of experience across advertising and marketing and has managed brands across the entire spectrum of categories for agencies like Ambience, O&M, DDB Mudra and Leo Burnett.

Talking about his appointment, Sharma said, “Today’s complex and dynamic marketing landscape demands a truly integrated, multi-dimensional approach to fully leverage the opportunities businesses have or solve for the problems they face.”

Referring to newer directions in communication, Sharma added, “I am delighted to be a part of the Infectious family. Our purpose here is not about creating fancy ads, but explore the unique calibrations of communication, technology and data to shape consumer behaviour and move businesses.”

Nisha Singhania and Ramanuj Shastry, Founding Partners, Infectious Advertising said, “Nitin brings with him the experience of working on big brands across markets. We look forward to having him on board as we have a shared vision for the agency. We are sure Nitin will help in taking Infectious to the next level.”

Some of the key clients handled by Nitin in the past include McDonald’s, Johnnie Walker, HDFC Life), Bajaj Electricals, The Indian Express, The Indian National Congress, Godfrey Philips India, Philips, Dabur, Tata Press Yellow Pages, Kamasutra, Elf Lubricants, among others.

About Infectious Advertising

Infectious Advertising, founded by Shastry and Singhania in 2013, is a full-service, integrated creative agency and has worked on campaigns involving print, film, OOH, ATL and BTL communications across digital platforms. The agency works with brands, such as UltraTech Cement, Inorbit Malls, ALD Automotive India, Tata Communications, TBZ The Original, and Shemaroo, among others.

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