Infectious, an integrated communications company founded by Ramanuj Shastry and Nisha Singhania in 2013 offering both mainline and digital communication services to their clients, has appointed Rashid Ahmed as Head of Digital. Ahmed comes in from Tata Tele Business Services where he led the company’s digital initiatives for four years.
At Tata Teleservices, Ahmed helped overhauled the website, developed CRM infrastructure and applications, drove a content-centric social media programme, delivered performance marketing media campaigns for a comprehensive range of primarily B2B products, and initiated daily analytics review and feedback processes.
In a career spanning 17 years, Ahmed has worked with clients as diverse as Edelweiss, HDFC, HUL, DCB Bank, Pidilite, Tata Value Homes and RNA Corp, gaining invaluable experience and insight in sectors, such as FMCG, BFSI, aviation, automobiles, hospitality, and retail.
Ahmed is a published author of a Sci-Fi space adventure novel. He also hobby-builds websites, which allows him to stay current with technologies in the evolving digital ecosystem.
On taking up his new role, Ahmed said, “I’m looking forward to working with the exciting team at Infectious to deliver high-impact, differentiated digital solutions to its current and prospective clients. I believe brands must be part of the lives of their customers — being memorable is not enough; they also have to be continuously relevant. I believe Infectious now is uniquely positioned to help them accomplish this task.”
Congratulating Ahmed, Nisha Singhania and Ramanuj Shastry, Co-Founders, Infectious Advertising, said “We were impressed by Rashid’s passion, tech knowledge, and vision. We are confident that he can take Infectious to the next level in terms of our digital offering. We wish him every success in his new role.”