Infectious Advertising conceptualized and created the latest campaign for Tata Capital’s Moneyfy App. Made for the mobile-first generation, the three-film campaign chronicles various things that people nowadays do ‘ek ungli se’. And with Moneyfy, investing is another thing they can, but don’t. The campaign questions people’s sensibilities and underlines the ease with which one can invest through the Moneyfy app.
Commenting on the campaign, Ramanuj Shastry, Co-founder and Director, Infectious, said “Investing is tedious business and millennials and the Gen-Z don’t subscribe to the complicated. Moneyfy solves a real problem by simplifying investment for them. We really enjoyed working on these films and hope they inspire more young people to invest.”
Abonty Banerjee, Chief Digital and Marketing Officer, Tata Capital said,“Our latest campaign focuses on how investing and customization is convenient through Moneyfy with everything accessible instantaneously. Using Moneyfy is a great way for Gen Z to dip their toes into investing waters. The app provides one with all the tools they require to make an informed investment decision. We’re sure the campaign will resonate with our audience.”
- Client: Tata Capital
- Creative Agency: Infectious Advertising
- Brand Team: Abonty Banerjee, Hector Anklesaria, Upasana Roy Goswami, Sitanshu Roy
- Creative Team: Ramanuj Shastry, Chirag Raheja, Shilpi Dey, Aarohi Bhide, Imran Khan, Ajit Pawar, Shubham More
- Account Management: Nisha Singhania, Umesh Mandve, Nidhi Jagdale and Yukta Nayak
- Production House: Ocean Films
- Director: Mangesh Sawant
About Infectious Advertising
Infectious is a media-agnostic ‘ideas company’ founded by Ramanuj Shastry and Nisha Singhania that believes in creating work that solves problems facing brands and businesses. Some of their clients include National Geographic, ALD Automotive, Bayer, UltraTech Cement, Inorbit Malls, TBZ – The Original, among others.