MPL Sports Foundation, the community initiative of esports platform Mobile Premier League (MPL), has been appointed as the Principal Partner of the Indian Olympic Association (IOA). Through this association, the foundation will be the Principal Partner for the Indian contingent at the Tokyo 2020 Olympics and the 2022 Commonwealth Games and Asian Games. Further, sports and athleisure brand MPL Sports was also named the official kit partner for the Indian contingents for both the 2022 events.
Speaking about the association, Sai Srinivas, Co-Founder and CEO, Mobile Premier League (MPL), said, “India has the potential to become a global sports superpower. One of our goals with MPL Sports Foundation is to democratise opportunities in sports and e-sports for our vastly talented youth. We are honored to partner with IOA and hope that this will be a long-standing association. We look forward to working together to develop the future of sports in India.”
This partnership with IOA, which manages the selection of athletes to represent India at the Olympics and other events, comes on the heels of the announcement of the first ever Olympic Virtual Series (OVS), organised by the International Olympic Committee (IOC), ahead of the Tokyo Olympics. Esports will also be a medal event at the 2022 Asian Games.