InCred, the forward-thinking, diversified financial services group, has unveiled its latest content-driven brand campaign titled ‘Ask InCred’, fronted by cricketer and brand ambassador Shreyas Iyer. The campaign launches with a dynamic film and marks a strategic step towards positioning InCred as a trusted, knowledge-led enabler in the world of finance.
With this initiative, InCred introduces a new content platform—‘Ask InCred’—designed to demystify finance for the everyday Indian. Through a series of expert-led videos and podcasts, the platform will serve up insightful, easy-to-digest content on topics such as credit education, financial planning, investment strategies, market trends, and economic developments.
By blending credibility with accessibility, the campaign aims to spark meaningful financial conversations and equip consumers with the know-how to make smarter, more confident money decisions. With Shreyas Iyer lending his voice to the campaign, InCred brings financial empowerment to the forefront in a format that’s engaging, informative, and highly relatable.
For the youth in particular, the channel also brings experts across functions to demystify careers in finance.
Bhupinder Singh, Founder & Group CEO – InCred, said, “At InCred, empowering customers through financial knowledge is core to our mission. Today’s consumers don’t just choose financial products — they align with the values and credibility of the brand behind them. With this campaign, we’re focused on earning that trust every day. And who better to represent us than Shreyas — a symbol of confidence, consistency, and connect — both on and off the field.”
Speaking on the announcement, Radhika Zingade, Group Head – Marketing at InCred, said, “In India, where over 500 million people actively consume video content, educational videos have emerged as a preferred medium for financial literacy – especially among first-time borrowers, investors and young earners. ‘Ask InCred’ is just the beginning of our efforts in this direction. We’re setting the stage for what the brand will stand for in the years ahead.”
