Dentsu India has announced the elevation of Imtiyaz Vilatra to Chief Executive Officer of Posterscope India, the agency’s specialist arm for out-of-home (OOH) advertising. In his new role, Vilatra will focus on advancing Posterscope’s digital out-of-home (DOOH) and intelligent OOH (iOOH) offerings, with an emphasis on delivering data-driven, measurable outcomes for clients. He will report directly to Anita Kotwani, CEO, Media – South Asia, Dentsu.
With a career spanning more than 25 years, Vilatra is recognized for his innovative approach to OOH campaigns, combining creativity with technological advancements to deliver impactful results. Under his leadership, Posterscope aims to further integrate cutting-edge technologies such as augmented reality (AR), 4D experiences, and artificial intelligence (AI) into its offerings. This strategic focus aligns with the agency’s vision of blending dentsu’s digital expertise with Posterscope’s legacy in OOH to address the dynamic needs of clients.
Vilatra plans to strengthen Posterscope’s presence in both urban and rural markets, leveraging advanced analytics and audience insights to craft hyper-targeted and engaging campaigns. His commitment to innovation seeks to redefine OOH advertising in India, setting new benchmarks in creativity, relevance, and ROI for advertisers.
With this leadership move, Dentsu India aims to cement Posterscope’s position as a market leader in both traditional and digital OOH, driving growth and innovation across the advertising ecosystem.
Harsha Razdan, CEO – South Asia, dentsu, said: “Imtiyaz’s elevation is a timely and strategic move, enabling him to drive Posterscope’s expansion in experiential and Below-The-Line (BTL) divisions, strengthening our urban and rural reach. His leadership remains a vital link between strategy and execution, translating our goals into meaningful partnerships for our clients and communities. I am confident that under Imtiyaz’s continued guidance, we will not only meet but exceed the evolving needs of our clients, setting new benchmarks for excellence. His exceptional passion and deep industry insights will be pivotal as we navigate a path where innovation meets purpose, driving change that resonates far beyond the immediate.”
Kotwani added: “Imtiyaz’s elevation is a testament to his visionary leadership and commitment to redefining the OOH landscape. Under his leadership, Posterscope will strengthen its position within the dentsu ecosystem, embodying our ‘OneDentsu’ vision of unified, cross-channel marketing solutions. By seamlessly integrating OOH with digital, media, and experiential campaigns, Posterscope is set to deliver transformative, multi-channel experiences powered by dentsu’s advanced audience insights, driving precision and impact that elevate client outcomes.”
Vilatra said: “The OOH industry stands at a transformative juncture, with technology and data insights reshaping how we connect with audiences. Posterscope’s future lies in harnessing AI, programmatic DOOH, and real-time analytics to deliver dynamic, measurable campaigns. Integrating dentsu’s digital intelligence into our OOH offerings enhances our capabilities and raises the value we deliver through deeper engagement, personalization, and an integrated, ROI-focused approach.”
