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Monday, November 11, 2024

IKEA Thailand Launches ‘Flooded Room’ Initiative, Urging Furniture Donations for Flood Victims

Northern Thailand has recently faced its most severe flooding in 30 years, leaving thousands of families devastated as floodwaters and mud swept away homes and shattered lives. In response to this tragedy, IKEA Thailand has launched the IKEA Flooded Room campaign, calling on the community to come together to support the rebuilding of affected homes.

In a creative reimagining of its iconic room ads, IKEA, in collaboration with VML Thailand, has transformed its typically beautifully styled spaces into flooded rooms. This striking visual symbolizes the immense destruction caused by the disaster, serving as a powerful reminder of the need for urgent assistance. Through this initiative, IKEA Thailand aims to inspire donations of furniture and resources to help flood victims recover and rebuild, bringing hope back to their homes.

The striking visual campaign aims to raise awareness and mobilize support for those affected. IKEA is calling on customers to donate their IKEA furniture, or even sell back their old pieces, which will be collected and delivered to families in need, all facilitated by IKEA.

Partnering with The Mirror Foundation, a leading organization actively working on the ground to assist flood victims, IKEA will ensure that every piece of donated or repurchased furniture reaches the homes of those who need it most.

The IKEA Flooded Room campaign, developed in partnership with VML Thailand, was launched within 24 hours of the disaster to provide immediate relief. This collaboration demonstrates the power of rapid creative response in times of crisis, offering not only immediate help but also hope for the future.

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