iD Fresh Food, India’s most beloved fresh food brand, has announced the appointment of Shobhit Malhotra as Chief Executive Officer – International Business, with immediate effect. This strategic leadership move underscores the company’s global ambitions, marking a bold step toward scaling its presence beyond Indian borders.
In his new role, Shobhit will lead iD Fresh’s international expansion efforts, starting with the brand’s growing operations in the GCC (Gulf Cooperation Council) region. He will be instrumental in identifying and entering new high-potential global markets, while driving iD Fresh’s vision of delivering authentic, preservative-free Indian foods to consumers around the world.
A key focus for Shobhit will be on localising innovation—developing fresh food products that are attuned to regional tastes and preferences. He will also be responsible for forging strategic alliances, strengthening distribution channels, and building a robust international supply chain that ensures freshness and quality across markets.
Talking about the appointment, PC Musthafa, Chairman and Global CEO of iD Fresh Food, said, “Shobhit’s proven track record in leading business transformations across complex markets makes him a great fit for iD Fresh’s global ambitions. His passion for building purpose-led brands and his deep understanding of diverse consumer cultures aligns perfectly with our mission of bringing fresh and healthy food to the world. We are thrilled to welcome him to the iD family to lead the war against preservatives and chemicals.”
On his new role, Shobhit said, “iD Fresh is not just a brand—it’s a movement towards healthier, more authentic food choices. I’m incredibly excited to be part of this journey and to contribute to building a globally trusted fresh food brand. The opportunity to scale a homegrown success story across new international frontiers is both humbling and energizing.”
Shobhit brings over two decades of leadership experience in the global consumer goods industry, having held senior positions at Colgate-Palmolive, Unilever, and PepsiCo. His expertise in strategic insights, analytics excellence, operational acumen, and people-first leadership has consistently driven strong commercial results and fostered growth across complex and diverse markets.
The company continues to grow at 25% on revenue and a strong EBITDA margin. Its recent organizational changes reflect its commitment to delivering sustainable growth and reinforcing its leadership in the industry. With a strong presence across India and the GCC, and plans to enter newer International markets, iD Fresh is poised for its next chapter of global growth.
