As cyber fraud incidents surge across India, ICICI Bank has rolled out a timely awareness campaign aimed at empowering customers to navigate the digital world more safely. Fronted by acclaimed Bollywood actor Tabu, the campaign features a series of concise, relatable films that spotlight common online scams—such as fake police calls and deceptive investment platforms.
With a compelling narrative style, the campaign distills complex cyber threats into digestible stories, helping viewers recognize red flags before it’s too late. The first film in the series, “Beat the Fear,” sheds light on digital arrest scams, where fraudsters pose as law enforcement to coerce victims into revealing sensitive information. The second, “Beat the Greed,” exposes the growing threat of investment frauds, where fake apps entice users with the promise of unrealistically high returns.
Distributed widely across social media and messaging platforms like WhatsApp, the videos have resonated with a broad audience—turning awareness into action and reinforcing ICICI Bank’s commitment to customer safety in the digital age.
Both films in the campaign take a storytelling approach that connects deeply with everyday users, portraying realistic scenarios that many can relate to. In “Beat the Fear,” viewers witness how scammers exploit fear—masquerading as police or government officials—to manipulate victims into disclosing sensitive information. In contrast, “Beat the Greed” explores how the allure of quick, high returns can cloud judgment, drawing attention to fraudulent investment schemes and the dangers of sharing personal data on dubious platforms.
Together, the films deliver a powerful message: when it comes to digital interactions, skepticism and caution are your best defenses.
What’s particularly effective is the campaign’s WhatsApp-first strategy. The videos are being actively circulated across diverse groups—from housing societies to senior citizen communities—amplifying their reach in local languages and within trusted networks. Adgully also received the campaign firsthand via WhatsApp, highlighting its virality.
With this initiative, ICICI Bank isn’t just raising alarm—it’s promoting informed, safer digital habits among users across all demographics.
