In celebration of Children’s Day, HSBC Mutual Fund has launched ‘Naye Nazariye Ki Udaan’, a digital film designed to underscore the importance of early financial planning and how mutual funds can help secure a prosperous future for children.
Created and produced by TheSmallBigIdea, the film serves as an educational initiative for young parents, encouraging them to consider systematic investment plans (SIPs) in mutual funds. By highlighting the benefits of starting investments early and maintaining them for the long term, the film illustrates how mutual funds can lay a solid financial foundation for their children.
The storyline follows a father and child who cleverly challenge Sherlock Holmes to locate a set of lost keys, showcasing the creativity and problem-solving skills of children. This playful scenario connects imagination with the importance of preparing for the future, symbolizing the potential of mutual funds. Through a thoughtful voiceover, the film appeals to families, emphasizing how nurturing creativity today can go hand-in-hand with planning for a secure tomorrow.
Speaking on the campaign, Kailash Kulkarni, CEO HSBC Mutual Fund said, “With thoughtful planning, parents can create a strong financial foundation to help secure their child’s aspirations and future. Through the quirky narrative in our Naye Nazariye Ki Udaan film, we wish to reinforce the importance of early investments through an SIP and urge young parents to take this critical step forward to make their child’s dreams into reality.”
Speaking on the ad film, Manish Solanki, COO and co-founder, TheSmallBigIdea, said, “Children, with their unfiltered imagination, see the world through a lens of endless possibilities. Our goal was to capture this unique perspective and weave it into a narrative that resonates with parents and highlights the transformative power of early investment. By emphasising the long-term benefits of SIPs, the film will inspire people to take charge of their financial future and secure a brighter tomorrow for their loved ones.”
The film will run across all digital and social media platforms. HSBC Mutual fund will engage with investors via display ads, social media platforms including Instagram, Facebook, LinkedIn, YouTube., etc.
