HMD Global, the home of Nokia has recently appointed Rachna Lather as its head of marketing. She joins from Micromax, where she was the head of marketing for more than a year. This was her second stint with Micromax, in her previous stint she was the category marketing head – mobile and consumer electronics (2010-2015).
Before joining Micromax, Rachna worked as independent marketing consultant for around 7 months. Prior to that, she headed marketing at Colorbar USA for around 8 months.
With around 18 years of experience in the industry, Rachna has also worked with Motorola India as marketing head (2015-2019) and Virgin Mobile India as senior manager – brand & comms(2008-2010) . A Delhi University Graduate, Lather did her PG diploma in Mass Communication from The Delhi School of Communication.
About HMD Global
HMD Global have a simple idea at the core of our operations: that mobile technology can enhance the everyday lives of everyone around the world. Their wide selection of phones are a step toward to realizing that vision, but can go even further: HMD Global’s phones are made to get better for years to come, with a design that remains timeless and updates that improve security and performance.
Ever since HMD Global’s first 11 Nokia phones in 2017, HMD Global have continued to expand every area of their phones portfolio, including dependable feature phones, reborn classics, first-time smartphones and smartphones fit for enterprises.
