The campaign urges consumers to not waste the ice cream cakes by applying them to their faces. Havmor ice cream, a subsidiary of LOTTE Confectionary, has released a new digital film showcasing its wide range of delicious ice cream cakes.
The campaign aims to encourage consumers to include ice cream cakes in their birthday celebrations to make them even more enjoyable. The film features catchy phrases like “Waste Nahi Taste Karne Ka Dil Kare” and shows how young people like to smear cakes on every occasion. The campaign also suggests that consumers should not waste the ice cream cakes by applying them to their faces.
Elaborating on the role of ice cream cake and birthday celebration, Janaki Patel, Sr.Brand Manager, Havmor Ice Cream, said,“Ice-cream cakes are gaining tremendous popularity among Indians. The task at hand is to grow the category. Placing ice cream cakes at the center of birthday celebration is a move in that direction. Ice cream cake seamlessly combines the best of both worlds, the indulgence of cake with creaminess of ice cream and makes the celebration more enjoyable.”
