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Thursday, October 5, 2023

Havas names Brendon Peters as Ecommerce Director

Havas Media Group has appointed Brendon Peters as Ecommerce Director of Havas Market, the Group’s newly launched full-service eCommerce offering. Peters has previous held roles such as Ecommerce Manager at ASX-listed Noni B Group, Head of Ecommerce at House of Quirky, a senior consultant at Practicology ANZ and global eCommerce accelerator Pattern International.

He has tasked with developing Havas Market’s commerce product suite across the Australian market including commerce consultancy, customer experience, eCommerce, and online marketplace strategy, fulfillment strategies, operations, CRM, and analytics.

“Brendon Peters’ appointment is a game changer for Havas Media,” said Virginia Hyland, CEO of Havas Media Group.

“He deeply understands the challenges of marketers and is one of the best ecommerce professionals in Australia. Brendon has a wealth of experience, both client and agency side, and a credible, unique point of view around how we can design and deliver a meaningful impact on a business as a proven partner.”

“The past 12 months have seen us grow and transform some of Australia’s most loved brands in the ecommerce space. With Brendon joining the team, our clients will immediately reap the benefits of his proven experience as they continue their ecommerce journey.”

Peters added: “I’m beyond excited to join Havas to elevate the Havas Media ecommerce capability. We’ve been able to draw on my history working in-house for brands, and more recently as an ecommerce consultant, to tackle the unique challenges our clients are facing,” he said.

“By putting the customer first, we are creating superior customer experiences across all our clients’ channels – helping them achieve targets, but also helping them understand their business needs to scale.”


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