Havas Creative has made three appointments to its senior leadership team to further expand its global capabilities and to boost integrated, cross-market growth the company announced. The appointments include Global Chief Marketing Officer Tracey Barber being promoted to Global Chief Transformation and Growth Officer, and Managing Partner, Global Brands, Tamara Greene promoted to Managing Director, Global Brands – both new roles – while former MRM SVP, Director of Global Communications Jocelyn Weiss has been appointed Global Chief Communications Officer.
They represent the first major leadership appointments by Havas Creative Global CEO Donna Murphy since she was promoted to the role in July 2022. According to Havas Creative, the appointments underline the company’s focus on further international transformation and follow a number of global, multi-market business wins including Samsung’s HARMAN International, spanning brands such as JBL and Harman Kardon; Randstad; and JLL.
Prior to the new position, Barber spent the past three years as Havas Creative’s Global Chief Marketing Officer, driving growth across the network through her leadership of new business, marketing, and internal and external communications. She will retain responsibility for all these disciplines, while additionally taking responsibility for bringing new products and services to market. She will be based out of the UK.
Greene has been with Havas Creative since 2009, most recently as Managing Partner, Global Brands, and has led global initiatives for Havas’ Reckitt account for more than seven years. She has also been instrumental in driving key global new business wins such as Randstad, which saw the world’s largest recruitment agency name Havas its first global creative agency of record, and Samsung-owned HARMAN International, with Havas named global agency of record, spanning brand strategy, creative, content, media and production across all its brands (both in 2022).
In her new role as Managing Director, Global Brands, Greene will work closely with Havas’ agency leaders across the globe to ensure excellence in global client delivery and to boost further integrated, international client growth.
Weiss joins Havas from MRM, where she held the role of SVP, Director of Global Communications. A seasoned corporate communications and PR specialist, her career spans agencies including JWT [now Wunderman Thompson] (Director of Global Communications) and BBDO (VP, Director Corporate Communications North America), as well as a stint at PR company DiGennaro Communications (SVP). As Global Chief Communications Officer she will oversee Havas Creative’s communications strategy from her base in New York.
“I’d like to congratulate Tracey and Tamara on their richly deserved promotions, and welcome a communications heavyweight in Jocelyn to the Havas family,” said Murphy.
“It’s wonderful to see three brilliantly talented women take on such pivotal roles within our group – roles which will unlock real growth and drive client experience across the globe.”
The appointments follow the recent promotion of Shazzia Khan to Global Chief Talent and Innovation Officer (from Chief of Staff and Chief Talent Officer, Havas Health & You), and Claire Telling to Global Chief People Experience Officer (from Chief People Officer, Havas Creative North America) – with both roles spanning both Havas Creative and Havas Health & You under the leadership of Murphy.
